---
title: "Lorna Jane vs Under Armour: Which is searched more?"
description: "Which is more popular in search, Lorna Jane or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lorna-jane-vs-under-armour"
publisher: "Brandwave"
---

# Lorna Jane vs Under Armour: Which is searched more?

Which is more popular in search, Lorna Jane or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lorna Jane and Under Armour
- **Competitive set**: Activewear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lorna Jane Share of Search**: 0.86%
- **Under Armour Share of Search**: 17.4%

## Which is more popular in search, Lorna Jane or Under Armour?

- In September 2026, Under Armour had more branded searches than Lorna Jane among activewear brands worldwide. Under Armour was estimated to have 3.4M branded searches compared to Lorna Jane’s 165K, and held a 17.4% Share of Search versus Lorna Jane’s 0.86%.
- Under Armour was ahead of Lorna Jane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lorna Jane’s estimated Share of Search among activewear brands worldwide moved from 0.88% to 0.86%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among activewear brands worldwide moved from 17.9% to 17.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for activewear brands worldwide in September 2026?

- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
- Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | Lorna Jane estimated searches | Lorna Jane Share of Search | Lorna Jane rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 0.88% | 5 | 4.1M | 17.9% | 2 |
| Nov 2025 | 246K | 0.67% | 5 | 5M | 13.6% | 3 |
| Dec 2025 | 201K | 0.62% | 5 | 5M | 15.5% | 3 |
| Jan 2026 | 201K | 0.85% | 5 | 4.1M | 17.3% | 3 |
| Feb 2026 | 165K | 0.85% | 5 | 3.4M | 17.3% | 3 |
| Mar 2026 | 201K | 0.96% | 5 | 4.1M | 19.6% | 3 |
| Apr 2026 | 201K | 1% | 5 | 3.4M | 16.7% | 3 |
| May 2026 | 246K | 1.3% | 5 | 3.4M | 17.1% | 3 |
| Jun 2026 | 246K | 1.2% | 5 | 3.4M | 16.8% | 3 |
| Jul 2026 | 201K | 1% | 5 | 3.4M | 17.5% | 3 |
| Aug 2026 | 201K | 1% | 5 | 3.4M | 17.3% | 3 |
| Sep 2026 | 165K | 0.86% | 5 | 3.4M | 17.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lorna Jane’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lorna Jane**: Measured on the search term “lorna jane”.
- **Under Armour**: Measured on the search term “under armour”.

- [Lorna Jane profile](/demand/global-en/brands/lorna-jane)
- [Under Armour profile](/demand/global-en/brands/under-armour)
- [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lorna Jane or Under Armour?

In September 2026, Under Armour had more branded searches than Lorna Jane among activewear brands worldwide. Under Armour was estimated to have 3.4M branded searches compared to Lorna Jane’s 165K, and held a 17.4% Share of Search versus Lorna Jane’s 0.86%.

## Cite this page

Brandwave. "Lorna Jane vs Under Armour: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lorna-jane-vs-under-armour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lorna-jane-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.