---
title: "L'Oréal Paris vs Tarte: Which is searched more?"
description: "Which is more popular in search, L'Oréal Paris or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/loreal-paris-vs-tarte"
publisher: "Brandwave"
---

# L'Oréal Paris vs Tarte: Which is searched more?

Which is more popular in search, L'Oréal Paris or Tarte? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: L'Oréal Paris and Tarte
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **L'Oréal Paris Share of Search**: 3.6%
- **Tarte Share of Search**: 2.9%

## Which is more popular in search, L'Oréal Paris or Tarte?

- In September 2026, L'Oréal Paris had more branded searches than Tarte among makeup and cosmetics brands worldwide. L'Oréal Paris was estimated to have 301K branded searches compared to Tarte’s 246K, and held a 3.6% Share of Search versus Tarte’s 2.9%.
- The lead changed hands 3 times in the 12 months ending September 2026: L'Oréal Paris took it in January 2026, Tarte took it in May 2026, L'Oréal Paris took it in September 2026.
- Across the 12 months ending September 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 2.9% to 3.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Tarte’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, L'Oréal Paris overtook NARS and Bobbi Brown to rank 9th among makeup and cosmetics brands worldwide, with 3.6% estimated Share of Search.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

## Month by month

| Month | L'Oréal Paris estimated searches | L'Oréal Paris Share of Search | L'Oréal Paris rank | Tarte estimated searches | Tarte Share of Search | Tarte rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 2.9% | 12 | 368K | 3.6% | 10 |
| Nov 2025 | 301K | 1.7% | 15 | 450K | 2.6% | 11 |
| Dec 2025 | 301K | 2.5% | 13 | 368K | 3% | 10 |
| Jan 2026 | 368K | 3.6% | 9 | 301K | 2.9% | 13 |
| Feb 2026 | 246K | 2.9% | 11 | 246K | 2.9% | 12 |
| Mar 2026 | 301K | 3.3% | 9 | 301K | 3.3% | 12 |
| Apr 2026 | 246K | 3% | 11 | 201K | 2.5% | 15 |
| May 2026 | 246K | 2.8% | 12 | 673K | 7.8% | 5 |
| Jun 2026 | 246K | 3.3% | 11 | 246K | 3.3% | 12 |
| Jul 2026 | 246K | 3% | 11 | 246K | 3% | 12 |
| Aug 2026 | 246K | 3% | 11 | 246K | 3% | 13 |
| Sep 2026 | 301K | 3.6% | 9 | 246K | 2.9% | 13 |

## How each brand is measured

Brandwave collects information about searches that people make online using L'Oréal Paris’ and Tarte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **L'Oréal Paris**: Measured on the search term “loralparis”.
- **Tarte**: Measured on the search term “tarte”.

- [L'Oréal Paris profile](/demand/global-en/brands/loreal-paris)
- [Tarte profile](/demand/global-en/brands/tarte)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, L'Oréal Paris or Tarte?

In September 2026, L'Oréal Paris had more branded searches than Tarte among makeup and cosmetics brands worldwide. L'Oréal Paris was estimated to have 301K branded searches compared to Tarte’s 246K, and held a 3.6% Share of Search versus Tarte’s 2.9%.

## Cite this page

Brandwave. "L'Oréal Paris vs Tarte: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/loreal-paris-vs-tarte

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/loreal-paris-vs-tarte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.