---
title: "Loom vs Screencastify: Which is more popular by branded search?"
description: "Which is more popular in search, Loom or Screencastify? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/loom-vs-screencastify"
publisher: "Brandwave"
---

# Loom vs Screencastify: Which is more popular by branded search?

Which is more popular in search, Loom or Screencastify? Compare estimated monthly branded-search demand and Share of Search inside the Screen recording tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Loom and Screencastify
- **Competitive set**: Screen recording tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Loom Share of Search**: 33.8%
- **Screencastify Share of Search**: 14.1%

## Which is more popular in search, Loom or Screencastify?

- In August 2026, Loom had more branded searches than Screencastify among screen recording tools worldwide. Loom was estimated to have 152K branded searches compared to Screencastify’s 63.2K, and held a 33.8% Share of Search versus Screencastify’s 14.1%.
- The lead changed hands once in the 11 months ending August 2026: Loom took it in November 2025.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools worldwide moved from 30.5% to 33.8%, and its estimated monthly branded searches moved from 134K to 152K.
- Across the 11 months ending August 2026, Screencastify’s estimated Share of Search among screen recording tools worldwide moved from 31.7% to 14.1%, and its estimated monthly branded searches moved from 139K to 63.2K.

## How did search popularity change for screen recording tools worldwide in August 2026?

- In August 2026, Screencastify gained estimated Share of Search among screen recording tools worldwide, from 11% to 14.1%.
- In August 2026, Loom lost estimated Share of Search among screen recording tools worldwide, from 44.1% to 33.8%.

## Month by month

| Month | Loom estimated searches | Loom Share of Search | Loom rank | Screencastify estimated searches | Screencastify Share of Search | Screencastify rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 134K | 30.5% | 2 | 139K | 31.7% | 1 |
| Nov 2025 | 135K | 32.3% | 1 | 115K | 27.6% | 3 |
| Dec 2025 | 160K | 37% | 1 | 115K | 26.6% | 3 |
| Jan 2026 | 196K | 38.2% | 1 | 116K | 22.6% | 3 |
| Feb 2026 | 177K | 36.4% | 1 | 122K | 25.2% | 2 |
| Mar 2026 | 265K | 38.2% | 1 | 117K | 16.9% | 4 |
| Apr 2026 | 265K | 37.9% | 1 | 117K | 16.8% | 4 |
| May 2026 | 216K | 33.9% | 1 | 131K | 20.6% | 3 |
| Jun 2026 | 214K | 41% | 1 | 85.6K | 16.4% | 3 |
| Jul 2026 | 214K | 44.1% | 1 | 53.7K | 11% | 4 |
| Aug 2026 | 152K | 33.8% | 1 | 63.2K | 14.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Loom’s and Screencastify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Loom**: Measured on the search terms “loom com”, “loom screen recorder”, “loom screen recording” and “loom video”, summed into one figure.
- **Screencastify**: Measured on the search terms “app screencastify”, “screen recorder screencastify”, “screencastify”, “screencastify app”, “screencastify com”, “screencastify online”, “screencastify recorder”, “screencastify screen recorder”, “screencastify software” and “screencastify video recorder”, summed into one figure.

- [Loom profile](/demand/global-en/brands/loom)
- [Screencastify profile](/demand/global-en/brands/screencastify)
- [All screen recording tools worldwide](/demand/global-en/categories/screen-recording-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Loom or Screencastify?

In August 2026, Loom had more branded searches than Screencastify among screen recording tools worldwide. Loom was estimated to have 152K branded searches compared to Screencastify’s 63.2K, and held a 33.8% Share of Search versus Screencastify’s 14.1%.

## Cite this page

Brandwave. "Loom vs Screencastify: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/loom-vs-screencastify

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/loom-vs-screencastify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.