---
title: "Looker vs Reveal: Which is more popular by branded search?"
description: "Which is more popular in search, Looker or Reveal? Compare estimated monthly branded-search demand and Share of Search inside the Embedded analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/looker-vs-reveal-bi"
publisher: "Brandwave"
---

# Looker vs Reveal: Which is more popular by branded search?

Which is more popular in search, Looker or Reveal? Compare estimated monthly branded-search demand and Share of Search inside the Embedded analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Looker and Reveal
- **Competitive set**: Embedded analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Looker Share of Search**: 45.4%
- **Reveal Share of Search**: <0.01%

## Which is more popular in search, Looker or Reveal?

- In August 2026, Looker had more branded searches than Reveal among embedded analytics platforms worldwide. Looker was estimated to have 93.6K branded searches compared to Reveal’s 10, and held a 45.4% Share of Search versus Reveal’s <0.01%.
- Looker was ahead of Reveal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among embedded analytics platforms worldwide moved from 55.3% to 45.4%, and its estimated monthly branded searches moved from 138K to 93.6K.
- Across the 11 months ending August 2026, Reveal’s estimated Share of Search among embedded analytics platforms worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 40 to 10.

## How did search popularity change for embedded analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for Reveal worldwide fell 75% over 11 measured months, from 40 to 10 in August 2026.
- Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

## Month by month

| Month | Looker estimated searches | Looker Share of Search | Looker rank | Reveal estimated searches | Reveal Share of Search | Reveal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 138K | 55.3% | 1 | 40 | 0.02% | 5 |
| Nov 2025 | 113K | 50.2% | 1 | 20 | <0.01% | 5 |
| Dec 2025 | 113K | 50.2% | 1 | 20 | <0.01% | 5 |
| Jan 2026 | 113K | 50.2% | 1 | 10 | <0.01% | 5 |
| Feb 2026 | 114K | 50.4% | 1 | 20 | <0.01% | 5 |
| Mar 2026 | 139K | 50.2% | 1 | 20 | <0.01% | 5 |
| Apr 2026 | 114K | 50.3% | 1 | 50 | 0.02% | 5 |
| May 2026 | 114K | 50.3% | 1 | 20 | <0.01% | 5 |
| Jun 2026 | 94K | 45.5% | 2 | 10 | <0.01% | 5 |
| Jul 2026 | 94K | 45.6% | 2 | 10 | <0.01% | 5 |
| Aug 2026 | 93.6K | 45.4% | 2 | 10 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Looker’s and Reveal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Looker**: Measured on the search terms “looker”, “looker app”, “looker business intelligence” and “looker software”, summed into one figure.
- **Reveal**: Measured on the search term “reveal embedded analytics”.

- [Looker profile](/demand/global-en/brands/looker)
- [Reveal profile](/demand/global-en/brands/reveal-bi)
- [All embedded analytics platforms worldwide](/demand/global-en/categories/embedded-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Looker or Reveal?

In August 2026, Looker had more branded searches than Reveal among embedded analytics platforms worldwide. Looker was estimated to have 93.6K branded searches compared to Reveal’s 10, and held a 45.4% Share of Search versus Reveal’s <0.01%.

## Cite this page

Brandwave. "Looker vs Reveal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/looker-vs-reveal-bi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/looker-vs-reveal-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.