---
title: "Looker vs Qlik: Which is more popular by branded search?"
description: "Which is more popular in search, Looker or Qlik? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/looker-vs-qlik"
publisher: "Brandwave"
---

# Looker vs Qlik: Which is more popular by branded search?

Which is more popular in search, Looker or Qlik? Compare estimated monthly branded-search demand and Share of Search inside the Business intelligence tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Looker and Qlik
- **Competitive set**: Business intelligence tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Looker Share of Search**: 3.1%
- **Qlik Share of Search**: 2.5%

## Which is more popular in search, Looker or Qlik?

- In August 2026, Looker had more branded searches than Qlik among business intelligence tools worldwide. Looker was estimated to have 93.6K branded searches compared to Qlik’s 74K, and held a 3.1% Share of Search versus Qlik’s 2.5%.
- Looker was ahead of Qlik in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Looker’s estimated Share of Search among business intelligence tools worldwide moved from 3.9% to 3.1%, and its estimated monthly branded searches moved from 138K to 93.6K.
- Across the 11 months ending August 2026, Qlik’s estimated Share of Search among business intelligence tools worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 110K to 74K.

## How did search popularity change for business intelligence tools worldwide in August 2026?

- Estimated monthly branded searches for Qlik worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
- Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

## Month by month

| Month | Looker estimated searches | Looker Share of Search | Looker rank | Qlik estimated searches | Qlik Share of Search | Qlik rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 138K | 3.9% | 3 | 110K | 3.1% | 5 |
| Nov 2025 | 113K | 3.3% | 3 | 90.5K | 2.6% | 5 |
| Dec 2025 | 113K | 3.7% | 3 | 90.5K | 3% | 5 |
| Jan 2026 | 113K | 3.2% | 3 | 90.5K | 2.6% | 5 |
| Feb 2026 | 114K | 3.3% | 3 | 90.5K | 2.6% | 5 |
| Mar 2026 | 139K | 3.9% | 3 | 90.5K | 2.5% | 5 |
| Apr 2026 | 114K | 3.2% | 3 | 90.5K | 2.6% | 5 |
| May 2026 | 114K | 3.2% | 3 | 90.5K | 2.6% | 5 |
| Jun 2026 | 94K | 3.1% | 4 | 90.5K | 3% | 5 |
| Jul 2026 | 94K | 3.2% | 4 | 74K | 2.6% | 5 |
| Aug 2026 | 93.6K | 3.1% | 4 | 74K | 2.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Looker’s and Qlik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Looker**: Measured on the search terms “looker”, “looker app”, “looker business intelligence” and “looker software”, summed into one figure.
- **Qlik**: Measured on the search term “qlik”.

- [Looker profile](/demand/global-en/brands/looker)
- [Qlik profile](/demand/global-en/brands/qlik)
- [All business intelligence tools worldwide](/demand/global-en/categories/business-intelligence-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Looker or Qlik?

In August 2026, Looker had more branded searches than Qlik among business intelligence tools worldwide. Looker was estimated to have 93.6K branded searches compared to Qlik’s 74K, and held a 3.1% Share of Search versus Qlik’s 2.5%.

## Cite this page

Brandwave. "Looker vs Qlik: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/looker-vs-qlik

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/looker-vs-qlik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.