--- title: "Looker Studio vs Whatagraph: Which is searched more?" description: "Is Looker Studio or Whatagraph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-whatagraph" publisher: "Brandwave" --- # Looker Studio vs Whatagraph: Which is searched more? Is Looker Studio or Whatagraph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Whatagraph - **Competitive set**: Marketing reporting platforms for agencies - **Market**: Global - **Month measured**: Sep 2026 - **Looker Studio Share of Search**: 89.5% - **Whatagraph Share of Search**: 0.54% ## Is Looker Studio or Whatagraph more popular in search? - In September 2026, Looker Studio had more branded searches than Whatagraph among marketing reporting platforms for agencies worldwide. Looker Studio had about 477,000 branded searches, while Whatagraph had 2,900. Looker Studio made up 89.5% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.54%. - Looker Studio was ahead of Whatagraph in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide moved from 92.7% to 89.5%, and its estimated monthly branded searches moved from 714K to 477K. - Across the 12 months ending September 2026, Whatagraph’s share of searches among marketing reporting platforms for agencies worldwide moved from 0.7% to 0.54%, and its estimated monthly branded searches moved from 5.4K to 2.9K. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Looker Studio and Whatagraph showed up in all five answers. Looker Studio was listed before Whatagraph in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DashThis | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Whatagraph | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Databox | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Swydo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Supermetrics | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use?": 1. AgencyAnalytics, 2. DashThis, 3. Looker Studio, 4. Whatagraph, 5. Supermetrics - Asked ChatGPT "What are the best marketing agency reporting platforms?": 1. AgencyAnalytics, 2. Whatagraph, 3. DashThis, 4. Looker Studio, 5. Databox, 6. Swydo - Asked ChatGPT "What's the best marketing agency reporting platform for client reporting?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Searched Google, AI Overview "marketing reporting platform": 1. Looker Studio, 2. AgencyAnalytics, 3. Whatagraph, 4. DashThis, 5. Supermetrics, 6. Databox - Searched Google, AI Overview "client reporting tool": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Whatagraph, 5. Databox Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026? - Looker Studio’s share of searches among marketing reporting platforms for agencies worldwide has lost ground for 3 months in a row, from 91% to 89.5% in September 2026. - Estimated monthly branded searches for Whatagraph worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. ## Month by month | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Whatagraph estimated searches | Whatagraph Share of Search | Whatagraph rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 714K | 92.7% | 1 | 5.4K | 0.7% | 4 | | Nov 2025 | 591K | 91.6% | 1 | 4.4K | 0.68% | 4 | | Dec 2025 | 583K | 92.7% | 1 | 4.4K | 0.7% | 4 | | Jan 2026 | 600K | 91.5% | 1 | 5.4K | 0.82% | 4 | | Feb 2026 | 600K | 91.6% | 1 | 5.4K | 0.82% | 4 | | Mar 2026 | 600K | 90.6% | 1 | 5.4K | 0.82% | 4 | | Apr 2026 | 591K | 91.7% | 1 | 4.4K | 0.68% | 4 | | May 2026 | 583K | 91% | 1 | 3.6K | 0.56% | 4 | | Jun 2026 | 583K | 91% | 1 | 3.6K | 0.56% | 4 | | Jul 2026 | 577K | 89.8% | 1 | 3.6K | 0.56% | 4 | | Aug 2026 | 477K | 89.7% | 1 | 2.9K | 0.55% | 4 | | Sep 2026 | 477K | 89.5% | 1 | 2.9K | 0.54% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Looker Studio’s and Whatagraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - **Whatagraph**: Measured on the search term “whatagraph”. - [Looker Studio profile](/demand/global-en/brands/looker-studio) - [Whatagraph profile](/demand/global-en/brands/whatagraph) - [All marketing reporting platforms for agencies worldwide](/demand/global-en/categories/agency-reporting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Looker Studio or Whatagraph more popular in search? In September 2026, Looker Studio had more branded searches than Whatagraph among marketing reporting platforms for agencies worldwide. Looker Studio had about 477,000 branded searches, while Whatagraph had 2,900. Looker Studio made up 89.5% of all marketing reporting platforms for agency searches we track, and Whatagraph accounted for 0.54%. ## Cite this page Brandwave. "Looker Studio vs Whatagraph: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-whatagraph This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-whatagraph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.