--- title: "Looker Studio vs Mixpanel: Which is searched more?" description: "Is Looker Studio or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-mixpanel" publisher: "Brandwave" --- # Looker Studio vs Mixpanel: Which is searched more? Is Looker Studio or Mixpanel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Mixpanel - **Competitive set**: Marketing analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **Looker Studio Share of Search**: 18.2% - **Mixpanel Share of Search**: 2.3% ## Is Looker Studio or Mixpanel more popular in search? - In September 2026, Looker Studio had more branded searches than Mixpanel among marketing analytics platforms worldwide. Looker Studio had about 477,000 branded searches, while Mixpanel had 61,100. Looker Studio made up 18.2% of all marketing analytics platform searches we track, and Mixpanel accounted for 2.3%. - Looker Studio was ahead of Mixpanel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Looker Studio’s share of searches among marketing analytics platforms worldwide moved from 26.6% to 18.2%, and its estimated monthly branded searches moved from 714K to 477K. - Across the 12 months ending September 2026, Mixpanel’s share of searches among marketing analytics platforms worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 74.6K to 61.1K. ## Top marketing analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Looker Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mixpanel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Looker Studio was listed before Mixpanel in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | HubSpot | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | AgencyAnalytics | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Supermetrics | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Triple Whale | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Looker Studio | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Funnel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Mixpanel | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Adverity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dataslayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TapClicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarisights | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing analytics platforms - Asked ChatGPT "Which marketing analytics platform should I use?": 1. Google Analytics, 2. HubSpot, 3. Triple Whale, 4. Mixpanel, 5. Supermetrics - Asked ChatGPT "What are the best marketing analytics platforms?": 1. Google Analytics, 2. HubSpot, 3. Mixpanel, 4. Triple Whale, 5. Funnel, 6. Looker Studio - Asked ChatGPT "What's the best marketing analytics platform for cross-channel reporting?": 1. Supermetrics, 2. Funnel, 3. AgencyAnalytics, 4. Triple Whale, 5. Looker Studio - Searched Google, AI Overview "marketing analytics platform": 1. Google Analytics, 2. HubSpot, 3. Looker Studio - Searched Google, AI Overview "marketing reporting software": 1. AgencyAnalytics, 2. Looker Studio, 3. Supermetrics Not named in any answer: Adverity, Dataslayer, TapClicks and Clarisights. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for marketing analytics platforms worldwide in September 2026? - In September 2026, Mixpanel gained share of searches among marketing analytics platforms worldwide, from 1.8% to 2.3%. - In September 2026, Looker Studio lost share of searches among marketing analytics platforms worldwide, from 21.2% to 18.2%. ## Month by month | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Mixpanel estimated searches | Mixpanel Share of Search | Mixpanel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 714K | 26.6% | 2 | 74.6K | 2.8% | 4 | | Nov 2025 | 591K | 25.3% | 2 | 136K | 5.8% | 4 | | Dec 2025 | 583K | 29.2% | 2 | 91.2K | 4.6% | 4 | | Jan 2026 | 600K | 23.3% | 2 | 74.7K | 2.9% | 4 | | Feb 2026 | 600K | 26.7% | 2 | 41.2K | 1.8% | 4 | | Mar 2026 | 600K | 22.5% | 2 | 50.4K | 1.9% | 4 | | Apr 2026 | 591K | 22.4% | 2 | 50.4K | 1.9% | 4 | | May 2026 | 583K | 25.4% | 2 | 41.2K | 1.8% | 4 | | Jun 2026 | 583K | 22.1% | 2 | 61.4K | 2.3% | 4 | | Jul 2026 | 577K | 24.3% | 2 | 50.2K | 2.1% | 4 | | Aug 2026 | 477K | 21.2% | 2 | 41.1K | 1.8% | 4 | | Sep 2026 | 477K | 18.2% | 2 | 61.1K | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Looker Studio’s and Mixpanel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - **Mixpanel**: Measured on the search terms “mixpanel” and “mixpanel analytics”, summed into one figure. - [Looker Studio profile](/demand/global-en/brands/looker-studio) - [Mixpanel profile](/demand/global-en/brands/mixpanel) - [All marketing analytics platforms worldwide](/demand/global-en/categories/marketing-analytics-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Looker Studio or Mixpanel more popular in search? In September 2026, Looker Studio had more branded searches than Mixpanel among marketing analytics platforms worldwide. Looker Studio had about 477,000 branded searches, while Mixpanel had 61,100. Looker Studio made up 18.2% of all marketing analytics platform searches we track, and Mixpanel accounted for 2.3%. ## Cite this page Brandwave. "Looker Studio vs Mixpanel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-mixpanel This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.