--- title: "Looker Studio vs Microsoft Power BI: Which is searched more?" description: "Is Looker Studio or Microsoft Power BI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-microsoft-power-bi" publisher: "Brandwave" --- # Looker Studio vs Microsoft Power BI: Which is searched more? Is Looker Studio or Microsoft Power BI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data visualisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Looker Studio and Microsoft Power BI - **Competitive set**: Data visualisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Looker Studio Share of Search**: 10.8% - **Microsoft Power BI Share of Search**: 58% ## Is Looker Studio or Microsoft Power BI more popular in search? - In September 2026, Microsoft Power BI had more branded searches than Looker Studio among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Looker Studio had 477,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Looker Studio accounted for 10.8%. - Microsoft Power BI was ahead of Looker Studio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Looker Studio’s share of searches among data visualisation platforms worldwide moved from 12.9% to 10.8%, and its estimated monthly branded searches moved from 714K to 477K. - Across the 12 months ending September 2026, Microsoft Power BI’s share of searches among data visualisation platforms worldwide moved from 55% to 58%, and its estimated monthly branded searches moved from 3M to 2.6M. ## Top data visualisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Looker Studio and Microsoft Power BI showed up in all five answers. Microsoft Power BI was listed before Looker Studio in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Power BI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tableau | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Qlik | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Plotly | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Domo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Flourish | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Datawrapper | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Grafana | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Metabase | 10th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about data visualisation platforms - Asked ChatGPT "Which data visualisation platform should I use?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Plotly - Asked ChatGPT "What are the best data visualisation platforms?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Qlik, 5. Plotly, 6. Metabase, 7. Flourish, 8. Grafana - Asked ChatGPT "What's the best data visualisation platform for dashboards?": 1. Microsoft Power BI, 2. Tableau, 3. Looker Studio, 4. Grafana, 5. Metabase - Searched Google, AI Overview "data visualisation platforms": 1. Tableau, 2. Microsoft Power BI, 3. Domo, 4. Qlik, 5. Looker Studio, 6. Flourish, 7. Datawrapper, 8. Plotly, 9. Grafana - Searched Google, AI Overview "data visualization software": 1. Tableau, 2. Microsoft Power BI, 3. Qlik, 4. Looker Studio, 5. Datawrapper, 6. Plotly Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data visualisation platforms worldwide in September 2026? - In September 2026, Microsoft Power BI lost share of searches among data visualisation platforms worldwide, from 60.3% to 58%. - Estimated monthly branded searches for Looker Studio worldwide fell 33.1% over 12 measured months, from 714K to 477K in September 2026. ## Month by month | Month | Looker Studio estimated searches | Looker Studio Share of Search | Looker Studio rank | Microsoft Power BI estimated searches | Microsoft Power BI Share of Search | Microsoft Power BI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 714K | 12.9% | 3 | 3M | 55% | 1 | | Nov 2025 | 591K | 11.5% | 3 | 3.1M | 59.6% | 1 | | Dec 2025 | 583K | 13% | 2 | 2.5M | 55.6% | 1 | | Jan 2026 | 600K | 11.5% | 3 | 3.1M | 58.6% | 1 | | Feb 2026 | 600K | 11.8% | 3 | 3M | 59.7% | 1 | | Mar 2026 | 600K | 11.4% | 3 | 3.1M | 58.5% | 1 | | Apr 2026 | 591K | 11.3% | 3 | 3.1M | 58.9% | 1 | | May 2026 | 583K | 11.4% | 2 | 3.1M | 61.3% | 1 | | Jun 2026 | 583K | 12.5% | 2 | 2.7M | 57.8% | 1 | | Jul 2026 | 577K | 12.5% | 2 | 2.8M | 60% | 1 | | Aug 2026 | 477K | 10.4% | 3 | 2.8M | 60.3% | 1 | | Sep 2026 | 477K | 10.8% | 3 | 2.6M | 58% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Looker Studio’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Looker Studio**: Measured on the search terms “looker studio” and “lookerstudio”, summed into one figure. - **Microsoft Power BI**: Measured on the search terms “microsoft power bi”, “microsoft power bi app”, “microsoft power bi software”, “microsoft powerbi”, “power bi desktop” and “powerbi”, summed into one figure. - [Looker Studio profile](/demand/global-en/brands/looker-studio) - [Microsoft Power BI profile](/demand/global-en/brands/microsoft-power-bi) - [All data visualisation platforms worldwide](/demand/global-en/categories/data-visualisation-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Looker Studio or Microsoft Power BI more popular in search? In September 2026, Microsoft Power BI had more branded searches than Looker Studio among data visualisation platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Looker Studio had 477,000. Microsoft Power BI made up 58% of all data visualisation platform searches we track, and Looker Studio accounted for 10.8%. ## Cite this page Brandwave. "Looker Studio vs Microsoft Power BI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-microsoft-power-bi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/looker-studio-vs-microsoft-power-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.