---
title: "Lookback vs Userlytics: Which is more popular by branded search?"
description: "Which is more popular in search, Lookback or Userlytics? Compare estimated monthly branded-search demand and Share of Search inside the User testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lookback-vs-userlytics"
publisher: "Brandwave"
---

# Lookback vs Userlytics: Which is more popular by branded search?

Which is more popular in search, Lookback or Userlytics? Compare estimated monthly branded-search demand and Share of Search inside the User testing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lookback and Userlytics
- **Competitive set**: User testing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Lookback Share of Search**: 73.6%
- **Userlytics Share of Search**: 14.8%

## Which is more popular in search, Lookback or Userlytics?

- In August 2026, Lookback had more branded searches than Userlytics among user testing platforms worldwide. Lookback was estimated to have 165K branded searches compared to Userlytics’ 33.1K, and held a 73.6% Share of Search versus Userlytics’ 14.8%.
- Lookback was ahead of Userlytics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide moved from 79.5% to 73.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Userlytics’ estimated Share of Search among user testing platforms worldwide moved from 8.8% to 14.8%, and its estimated monthly branded searches moved from 22.2K to 33.1K.

## How did search popularity change for user testing platforms worldwide in August 2026?

- In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%.
- Userlytics’ estimated Share of Search among user testing platforms worldwide has gained ground for 3 months in a row, from 10.1% to 14.8% in August 2026.

## Month by month

| Month | Lookback estimated searches | Lookback Share of Search | Lookback rank | Userlytics estimated searches | Userlytics Share of Search | Userlytics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 79.5% | 1 | 22.2K | 8.8% | 2 |
| Nov 2025 | 246K | 83.7% | 1 | 18.1K | 6.2% | 3 |
| Dec 2025 | 301K | 83.2% | 1 | 22.2K | 6.1% | 3 |
| Jan 2026 | 246K | 75.7% | 1 | 33.1K | 10.2% | 2 |
| Feb 2026 | 201K | 79% | 1 | 22.2K | 8.7% | 2 |
| Mar 2026 | 246K | 78.7% | 1 | 27.1K | 8.7% | 2 |
| Apr 2026 | 201K | 78% | 1 | 27.1K | 10.5% | 2 |
| May 2026 | 165K | 74.8% | 1 | 22.2K | 10.1% | 2 |
| Jun 2026 | 165K | 72% | 1 | 33.1K | 14.4% | 2 |
| Jul 2026 | 165K | 72.3% | 1 | 33.1K | 14.5% | 2 |
| Aug 2026 | 165K | 73.6% | 1 | 33.1K | 14.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lookback’s and Userlytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lookback**: Measured on the search term “lookback”.
- **Userlytics**: Measured on the search term “userlytics”.

- [Lookback profile](/demand/global-en/brands/lookback)
- [Userlytics profile](/demand/global-en/brands/userlytics)
- [All user testing platforms worldwide](/demand/global-en/categories/user-testing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lookback or Userlytics?

In August 2026, Lookback had more branded searches than Userlytics among user testing platforms worldwide. Lookback was estimated to have 165K branded searches compared to Userlytics’ 33.1K, and held a 73.6% Share of Search versus Userlytics’ 14.8%.

## Cite this page

Brandwave. "Lookback vs Userlytics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lookback-vs-userlytics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lookback-vs-userlytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.