--- title: "Longchamp vs Louis Vuitton: Which is searched more?" description: "Is Longchamp or Louis Vuitton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/longchamp-vs-louis-vuitton" publisher: "Brandwave" --- # Longchamp vs Louis Vuitton: Which is searched more? Is Longchamp or Louis Vuitton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Longchamp and Louis Vuitton - **Competitive set**: Handbag brands - **Market**: Global - **Month measured**: Sep 2026 - **Longchamp Share of Search**: 15.5% - **Louis Vuitton Share of Search**: 40.3% ## Is Longchamp or Louis Vuitton more popular in search? - In September 2026, Louis Vuitton had more branded searches than Longchamp among handbag brands worldwide. Louis Vuitton had about 8.7 million branded searches, while Longchamp had 3.4 million. Louis Vuitton made up 40.3% of all handbag brand searches we track, and Longchamp accounted for 15.5%. - Louis Vuitton was ahead of Longchamp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Longchamp’s share of searches among handbag brands worldwide moved from 12.7% to 15.5%, and its estimated monthly branded searches moved from 2.7M to 3.4M. - Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands worldwide moved from 41.5% to 40.3%, and its estimated monthly branded searches moved from 9M to 8.7M. ## Top handbag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Longchamp appeared in all five answers. Louis Vuitton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Longchamp was listed before Louis Vuitton in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coach | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Longchamp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Polène | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Louis Vuitton | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kate Spade | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Michael Kors | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handbag brands - Asked ChatGPT "Which handbag brand should I buy?": 1. Coach, 2. Polène, 3. Longchamp - Asked ChatGPT "What are the best handbag brands?": 1. Kate Spade, 2. Louis Vuitton, 3. Coach, 4. Polène, 5. Longchamp - Asked ChatGPT "What's the best handbag brand for everyday carry?": 1. Longchamp, 2. Coach - Searched Google, AI Overview "handbag brands": 1. Coach, 2. Longchamp, 3. Polène, 4. Michael Kors, 5. Louis Vuitton - Searched Google, AI Overview "handbag for work": 1. Longchamp Not named in any answer: Gucci. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for handbag brands worldwide in September 2026? - In September 2026, Louis Vuitton gained share of searches among handbag brands worldwide, from 36.8% to 40.3%. - In September 2026, Longchamp lost share of searches among handbag brands worldwide, from 17.3% to 15.5%. ## Month by month | Month | Longchamp estimated searches | Longchamp Share of Search | Longchamp rank | Louis Vuitton estimated searches | Louis Vuitton Share of Search | Louis Vuitton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7M | 12.7% | 3 | 9M | 41.5% | 1 | | Nov 2025 | 2.7M | 10.3% | 5 | 10.6M | 40% | 1 | | Dec 2025 | 3.4M | 10.9% | 5 | 12.9M | 41.9% | 1 | | Jan 2026 | 2.7M | 10.8% | 5 | 11M | 43.2% | 1 | | Feb 2026 | 2.2M | 11.1% | 4 | 9M | 44.3% | 1 | | Mar 2026 | 2.7M | 12.8% | 3 | 9M | 42% | 1 | | Apr 2026 | 2.2M | 10.7% | 4 | 9M | 43% | 1 | | May 2026 | 2.7M | 12.7% | 3 | 9M | 41.6% | 1 | | Jun 2026 | 2.7M | 13.2% | 4 | 8.7M | 41.8% | 1 | | Jul 2026 | 3.4M | 15.2% | 2 | 8.7M | 39.4% | 1 | | Aug 2026 | 4.1M | 17.3% | 2 | 8.7M | 36.8% | 1 | | Sep 2026 | 3.4M | 15.5% | 2 | 8.7M | 40.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Longchamp’s and Louis Vuitton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Longchamp**: Measured on the search term “longchamp”. - **Louis Vuitton**: Measured on the search terms “louis vuitton” and “lv”, summed into one figure. - [Longchamp profile](/demand/global-en/brands/longchamp) - [Louis Vuitton profile](/demand/global-en/brands/louis-vuitton) - [All handbag brands worldwide](/demand/global-en/categories/handbag-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Longchamp or Louis Vuitton more popular in search? In September 2026, Louis Vuitton had more branded searches than Longchamp among handbag brands worldwide. Louis Vuitton had about 8.7 million branded searches, while Longchamp had 3.4 million. Louis Vuitton made up 40.3% of all handbag brand searches we track, and Longchamp accounted for 15.5%. ## Cite this page Brandwave. "Longchamp vs Louis Vuitton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/longchamp-vs-louis-vuitton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/longchamp-vs-louis-vuitton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.