---
title: "Lonely Planet vs Time Out: Which is more popular by branded search?"
description: "Which is more popular in search, Lonely Planet or Time Out? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lonely-planet-vs-time-out"
publisher: "Brandwave"
---

# Lonely Planet vs Time Out: Which is more popular by branded search?

Which is more popular in search, Lonely Planet or Time Out? Compare estimated monthly branded-search demand and Share of Search inside the Travel guide platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lonely Planet and Time Out
- **Competitive set**: Travel guide platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Lonely Planet Share of Search**: 1.7%
- **Time Out Share of Search**: 3.8%

## Which is more popular in search, Lonely Planet or Time Out?

- In August 2026, Time Out had more branded searches than Lonely Planet among travel guide platforms worldwide. Time Out was estimated to have 201K branded searches compared to Lonely Planet’s 90.5K, and held a 3.8% Share of Search versus Lonely Planet’s 1.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Lonely Planet took it in March 2026, Time Out took it in April 2026.
- Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide moved from 3% to 1.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide moved from 4.5% to 3.8%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for travel guide platforms worldwide in August 2026?

- Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Month by month

| Month | Lonely Planet estimated searches | Lonely Planet Share of Search | Lonely Planet rank | Time Out estimated searches | Time Out Share of Search | Time Out rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3% | 3 | 201K | 4.5% | 2 |
| Nov 2025 | 165K | 3.7% | 3 | 201K | 4.5% | 2 |
| Dec 2025 | 135K | 3.6% | 3 | 201K | 5.4% | 2 |
| Jan 2026 | 135K | 3% | 3 | 246K | 5.5% | 2 |
| Feb 2026 | 135K | 3% | 3 | 201K | 4.5% | 2 |
| Mar 2026 | 246K | 5.4% | 2 | 201K | 4.4% | 3 |
| Apr 2026 | 165K | 3.7% | 3 | 201K | 4.5% | 2 |
| May 2026 | 110K | 2.1% | 3 | 201K | 3.8% | 2 |
| Jun 2026 | 90.5K | 1.7% | 3 | 201K | 3.8% | 2 |
| Jul 2026 | 110K | 2.1% | 3 | 201K | 3.8% | 2 |
| Aug 2026 | 90.5K | 1.7% | 3 | 201K | 3.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lonely Planet’s and Time Out’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lonely Planet**: Measured on the search term “lonely planet”.
- **Time Out**: Measured on the search term “time out”.

- [Lonely Planet profile](/demand/global-en/brands/lonely-planet)
- [Time Out profile](/demand/global-en/brands/time-out)
- [All travel guide platforms worldwide](/demand/global-en/categories/travel-guide-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lonely Planet or Time Out?

In August 2026, Time Out had more branded searches than Lonely Planet among travel guide platforms worldwide. Time Out was estimated to have 201K branded searches compared to Lonely Planet’s 90.5K, and held a 3.8% Share of Search versus Lonely Planet’s 1.7%.

## Cite this page

Brandwave. "Lonely Planet vs Time Out: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lonely-planet-vs-time-out

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lonely-planet-vs-time-out. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.