--- title: "Loloi vs Nordic Knots: Which is searched more?" description: "Is Loloi or Nordic Knots more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/loloi-vs-nordic-knots" publisher: "Brandwave" --- # Loloi vs Nordic Knots: Which is searched more? Is Loloi or Nordic Knots more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Loloi and Nordic Knots - **Competitive set**: Rug brands - **Market**: Global - **Month measured**: Sep 2026 - **Loloi Share of Search**: 0.41% - **Nordic Knots Share of Search**: 2.8% ## Is Loloi or Nordic Knots more popular in search? - In September 2026, Nordic Knots had more branded searches than Loloi among rug brands worldwide. Nordic Knots had about 125,000 branded searches, while Loloi had 18,100. Nordic Knots made up 2.8% of all rug brand searches we track, and Loloi accounted for 0.41%. - Nordic Knots was ahead of Loloi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Loloi’s share of searches among rug brands worldwide moved from 0.34% to 0.41%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Nordic Knots’ share of searches among rug brands worldwide moved from 1.9% to 2.8%, and its estimated monthly branded searches moved from 83.9K to 125K. ## Top rug brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Loloi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nordic Knots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Loloi was listed before Nordic Knots in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Loloi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ruggable | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Revival | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Safavieh | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rugs USA | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | West Elm | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nordic Knots | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Miss Amara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beni Rugs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rug Culture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rug brands - Asked ChatGPT "Which rug brand should I buy?": 1. Loloi, 2. Ruggable, 3. Revival - Asked ChatGPT "What are the best rug brands?": 1. Loloi, 2. Revival, 3. Ruggable, 4. Pottery Barn, 5. West Elm, 6. Safavieh - Asked ChatGPT "What's the best rug brand for living room floor?": 1. Ruggable, 2. Loloi, 3. Safavieh, 4. Pottery Barn, 5. Revival - Searched Google, AI Overview "living room rug": named none of the brands we track - Searched Google, AI Overview "rug brands": 1. Loloi, 2. Rugs USA, 3. Safavieh, 4. Ruggable, 5. Nordic Knots, 6. Revival Not named in any answer: Miss Amara, Beni Rugs and Rug Culture. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rug brands worldwide in September 2026? - Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026. - Estimated monthly branded searches for Loloi worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Loloi estimated searches | Loloi Share of Search | Loloi rank | Nordic Knots estimated searches | Nordic Knots Share of Search | Nordic Knots rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.34% | 9 | 83.9K | 1.9% | 5 | | Nov 2025 | 14.8K | 0.23% | 9 | 103K | 1.6% | 5 | | Dec 2025 | 14.8K | 0.3% | 8 | 70.4K | 1.4% | 5 | | Jan 2026 | 14.8K | 0.3% | 8 | 88.8K | 1.8% | 5 | | Feb 2026 | 14.8K | 0.37% | 8 | 86.1K | 2.1% | 5 | | Mar 2026 | 14.8K | 0.36% | 8 | 88.8K | 2.2% | 5 | | Apr 2026 | 14.8K | 0.4% | 8 | 86.1K | 2.4% | 5 | | May 2026 | 14.8K | 0.38% | 8 | 88.8K | 2.3% | 5 | | Jun 2026 | 18.1K | 0.5% | 8 | 75.3K | 2.1% | 5 | | Jul 2026 | 18.1K | 0.44% | 8 | 88.8K | 2.2% | 5 | | Aug 2026 | 18.1K | 0.41% | 8 | 109K | 2.5% | 5 | | Sep 2026 | 18.1K | 0.41% | 8 | 125K | 2.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Loloi’s and Nordic Knots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Loloi**: Measured on the search term “loloi”. - **Nordic Knots**: Measured on the search terms “nordic knots” and “nordic knots rugs”, summed into one figure. - [Loloi profile](/demand/global-en/brands/loloi) - [Nordic Knots profile](/demand/global-en/brands/nordic-knots) - [All rug brands worldwide](/demand/global-en/categories/rug-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Loloi or Nordic Knots more popular in search? In September 2026, Nordic Knots had more branded searches than Loloi among rug brands worldwide. Nordic Knots had about 125,000 branded searches, while Loloi had 18,100. Nordic Knots made up 2.8% of all rug brand searches we track, and Loloi accounted for 0.41%. ## Cite this page Brandwave. "Loloi vs Nordic Knots: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/loloi-vs-nordic-knots This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/loloi-vs-nordic-knots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.