---
title: "Lokalise vs Unbabel: Which is more popular by branded search?"
description: "Which is more popular in search, Lokalise or Unbabel? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lokalise-vs-unbabel"
publisher: "Brandwave"
---

# Lokalise vs Unbabel: Which is more popular by branded search?

Which is more popular in search, Lokalise or Unbabel? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lokalise and Unbabel
- **Competitive set**: Translation services
- **Market**: Global
- **Month measured**: Aug 2026
- **Lokalise Share of Search**: 6.3%
- **Unbabel Share of Search**: 3.3%

## Which is more popular in search, Lokalise or Unbabel?

- In August 2026, Lokalise had more branded searches than Unbabel among translation services worldwide. Lokalise was estimated to have 8.3K branded searches compared to Unbabel’s 4.4K, and held a 6.3% Share of Search versus Unbabel’s 3.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: Unbabel took it in June 2026, Lokalise took it in July 2026.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation services worldwide moved from 8.2% to 6.3%, and its estimated monthly branded searches moved from 12.8K to 8.3K.
- Across the 11 months ending August 2026, Unbabel’s estimated Share of Search among translation services worldwide moved from 6.3% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 4.4K.

## How did search popularity change for translation services worldwide in August 2026?

- In August 2026, Unbabel lost estimated Share of Search among translation services worldwide, from 4.9% to 3.3%.
- In August 2026, Lokalise rose from 5th to 4th among translation services worldwide.

## Month by month

| Month | Lokalise estimated searches | Lokalise Share of Search | Lokalise rank | Unbabel estimated searches | Unbabel Share of Search | Unbabel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.8K | 8.2% | 4 | 9.9K | 6.3% | 6 |
| Nov 2025 | 12.8K | 8.7% | 4 | 8.1K | 5.5% | 6 |
| Dec 2025 | 10.4K | 8.1% | 4 | 5.4K | 4.2% | 6 |
| Jan 2026 | 12.6K | 7.7% | 4 | 8.1K | 5% | 6 |
| Feb 2026 | 12.6K | 8.5% | 4 | 6.6K | 4.4% | 6 |
| Mar 2026 | 15.3K | 9.8% | 4 | 9.9K | 6.3% | 6 |
| Apr 2026 | 12.5K | 9.6% | 4 | 5.4K | 4.2% | 6 |
| May 2026 | 10.2K | 8.3% | 4 | 5.4K | 4.4% | 6 |
| Jun 2026 | 10.2K | 7.2% | 5 | 14.8K | 10.5% | 4 |
| Jul 2026 | 8.4K | 6.2% | 5 | 6.6K | 4.9% | 6 |
| Aug 2026 | 8.3K | 6.3% | 4 | 4.4K | 3.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lokalise’s and Unbabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lokalise**: Measured on the search terms “lokalise”, “lokalise ai”, “lokalise app”, “lokalise com” and “lokalise translation”, summed into one figure.
- **Unbabel**: Measured on the search term “unbabel”.

- [Lokalise profile](/demand/global-en/brands/lokalise)
- [Unbabel profile](/demand/global-en/brands/unbabel)
- [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lokalise or Unbabel?

In August 2026, Lokalise had more branded searches than Unbabel among translation services worldwide. Lokalise was estimated to have 8.3K branded searches compared to Unbabel’s 4.4K, and held a 6.3% Share of Search versus Unbabel’s 3.3%.

## Cite this page

Brandwave. "Lokalise vs Unbabel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lokalise-vs-unbabel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lokalise-vs-unbabel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.