--- title: "Lokalise vs Microsoft Translator: Which is searched more?" description: "Is Lokalise or Microsoft Translator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lokalise-vs-microsoft-translator" publisher: "Brandwave" --- # Lokalise vs Microsoft Translator: Which is searched more? Is Lokalise or Microsoft Translator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI translation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lokalise and Microsoft Translator - **Competitive set**: AI translation tools - **Market**: Global - **Month measured**: Sep 2026 - **Lokalise Share of Search**: <0.01% - **Microsoft Translator Share of Search**: 0.02% ## Is Lokalise or Microsoft Translator more popular in search? - In September 2026, Microsoft Translator had more branded searches than Lokalise among AI translation tools worldwide. Microsoft Translator had about 60,500 branded searches, while Lokalise had 8,190. Microsoft Translator made up 0.02% of all AI translation tool searches we track, and Lokalise accounted for <0.01%. - Microsoft Translator was ahead of Lokalise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lokalise’s share of searches among AI translation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 12.6K to 8.2K. - Across the 12 months ending September 2026, Microsoft Translator’s share of searches among AI translation tools worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K. ## Top AI translation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Translator was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lokalise did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DeepL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Translate | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Translator | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Reverso | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lokalise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI translation tools - Asked ChatGPT "Which AI translation tool should I use?": 1. DeepL, 2. Google Translate - Asked ChatGPT "What are the best AI translation tools?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Asked ChatGPT "What's the best AI translation tool for text and documents?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Searched Google, AI Overview "ai translation tools": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Searched Google, AI Overview "best ai translator": 1. DeepL, 2. Google Translate Not named in any answer: Reverso, Lokalise and Smartling. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for AI translation tools worldwide in September 2026? - Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026. - Estimated monthly branded searches for Lokalise worldwide fell 34.9% over 12 measured months, from 12.6K to 8.2K in September 2026. ## Month by month | Month | Lokalise estimated searches | Lokalise Share of Search | Lokalise rank | Microsoft Translator estimated searches | Microsoft Translator Share of Search | Microsoft Translator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.6K | <0.01% | 5 | 450K | 0.15% | 4 | | Nov 2025 | 12.6K | <0.01% | 5 | 1M | 0.33% | 4 | | Dec 2025 | 10.2K | <0.01% | 5 | 823K | 0.27% | 4 | | Jan 2026 | 12.4K | <0.01% | 5 | 823K | 0.27% | 4 | | Feb 2026 | 12.4K | <0.01% | 5 | 1M | 0.33% | 4 | | Mar 2026 | 15.1K | <0.01% | 5 | 368K | 0.12% | 4 | | Apr 2026 | 12.3K | <0.01% | 5 | 74K | 0.02% | 4 | | May 2026 | 10.1K | <0.01% | 5 | 60.5K | 0.02% | 4 | | Jun 2026 | 10K | <0.01% | 5 | 60.5K | 0.02% | 4 | | Jul 2026 | 8.2K | <0.01% | 5 | 246K | 0.1% | 4 | | Aug 2026 | 8.2K | <0.01% | 5 | 201K | 0.08% | 4 | | Sep 2026 | 8.2K | <0.01% | 5 | 60.5K | 0.02% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lokalise’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lokalise**: Measured on the search terms “lokalise” and “lokalise ai”, summed into one figure. - **Microsoft Translator**: Measured on the search term “microsoft translator”. - [Lokalise profile](/demand/global-en/brands/lokalise) - [Microsoft Translator profile](/demand/global-en/brands/microsoft-translator) - [All AI translation tools worldwide](/demand/global-en/categories/ai-translation-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lokalise or Microsoft Translator more popular in search? In September 2026, Microsoft Translator had more branded searches than Lokalise among AI translation tools worldwide. Microsoft Translator had about 60,500 branded searches, while Lokalise had 8,190. Microsoft Translator made up 0.02% of all AI translation tool searches we track, and Lokalise accounted for <0.01%. ## Cite this page Brandwave. "Lokalise vs Microsoft Translator: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lokalise-vs-microsoft-translator This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lokalise-vs-microsoft-translator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.