--- title: "Logitech vs Virpil: Which is searched more?" description: "Is Logitech or Virpil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flight sim controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/logitech-vs-virpil" publisher: "Brandwave" --- # Logitech vs Virpil: Which is searched more? Is Logitech or Virpil more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flight sim controller brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Logitech and Virpil - **Competitive set**: Flight sim controller brands - **Market**: Global - **Month measured**: Sep 2026 - **Logitech Share of Search**: 9.1% - **Virpil Share of Search**: 13.2% ## Is Logitech or Virpil more popular in search? - In September 2026, Virpil had more branded searches than Logitech among flight sim controller brands worldwide. Virpil had about 22,200 branded searches, while Logitech had 15,300. Virpil made up 13.2% of all flight sim controller brand searches we track, and Logitech accounted for 9.1%. - Virpil was ahead of Logitech in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Logitech’s share of searches among flight sim controller brands worldwide moved from 5.5% to 9.1%, and its estimated monthly branded searches moved from 12.5K to 15.3K. - Across the 12 months ending September 2026, Virpil’s share of searches among flight sim controller brands worldwide moved from 11.9% to 13.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top flight sim controller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Logitech appeared in all five answers. Virpil was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech was listed before Virpil in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thrustmaster | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Logitech | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VKB | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Virpil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Turtle Beach | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Honeycomb | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | WINWING | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flight sim controller brands - Asked ChatGPT "What's the best HOTAS for flight sims?": 1. VKB, 2. Thrustmaster, 3. Logitech - Asked ChatGPT "Which joystick should I buy for Microsoft Flight Simulator?": 1. Thrustmaster, 2. Turtle Beach, 3. Logitech - Asked ChatGPT "What are the best flight sim controller brands?": 1. VKB, 2. Virpil, 3. Thrustmaster, 4. Honeycomb, 5. Logitech, 6. WINWING, 7. Turtle Beach - Searched Google, AI Overview "hotas": 1. Thrustmaster, 2. Logitech - Searched Google, AI Overview "flight stick": 1. Thrustmaster, 2. Logitech Not named in any answer: Moza. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for flight sim controller brands worldwide in September 2026? - In September 2026, VKB overtook Virpil to rank 3rd among flight sim controller brands worldwide, with 18.2% of the searches. - In September 2026, Logitech gained share of searches among flight sim controller brands worldwide, from 8.4% to 9.1%. - In September 2026, Virpil lost share of searches among flight sim controller brands worldwide, from 15.5% to 13.2%. ## Month by month | Month | Logitech estimated searches | Logitech Share of Search | Logitech rank | Virpil estimated searches | Virpil Share of Search | Virpil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.5K | 5.5% | 5 | 27.1K | 11.9% | 2 | | Nov 2025 | 13.5K | 4.9% | 5 | 33.1K | 11.9% | 2 | | Dec 2025 | 16.5K | 5.8% | 5 | 27.1K | 9.5% | 3 | | Jan 2026 | 13.5K | 5.5% | 5 | 27.1K | 11.1% | 3 | | Feb 2026 | 10.2K | 5.7% | 5 | 22.2K | 12.4% | 2 | | Mar 2026 | 11K | 5.9% | 5 | 22.2K | 11.8% | 3 | | Apr 2026 | 9K | 6.6% | 5 | 18.1K | 13.2% | 3 | | May 2026 | 9K | 6.6% | 6 | 22.2K | 16.3% | 2 | | Jun 2026 | 10.2K | 7% | 5 | 22.2K | 15.2% | 2 | | Jul 2026 | 9.8K | 7.6% | 6 | 18.1K | 14.1% | 3 | | Aug 2026 | 12K | 8.4% | 5 | 22.2K | 15.5% | 3 | | Sep 2026 | 15.3K | 9.1% | 5 | 22.2K | 13.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Logitech’s and Virpil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Logitech**: Measured on the search terms “logitech flight yoke” and “logitech x56”, summed into one figure. - **Virpil**: Measured on the search term “virpil”. - [Logitech profile](/demand/global-en/brands/logitech) - [Virpil profile](/demand/global-en/brands/virpil) - [All flight sim controller brands worldwide](/demand/global-en/categories/flight-sim-controller-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Logitech or Virpil more popular in search? In September 2026, Virpil had more branded searches than Logitech among flight sim controller brands worldwide. Virpil had about 22,200 branded searches, while Logitech had 15,300. Virpil made up 13.2% of all flight sim controller brand searches we track, and Logitech accounted for 9.1%. ## Cite this page Brandwave. "Logitech vs Virpil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/logitech-vs-virpil This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/logitech-vs-virpil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.