--- title: "Logitech vs Playseat: Which is searched more?" description: "Is Logitech or Playseat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/logitech-vs-playseat" publisher: "Brandwave" --- # Logitech vs Playseat: Which is searched more? Is Logitech or Playseat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Logitech and Playseat - **Competitive set**: Sim racing brands - **Market**: Global - **Month measured**: Sep 2026 - **Logitech Share of Search**: 39.8% - **Playseat Share of Search**: 6.1% ## Is Logitech or Playseat more popular in search? - In September 2026, Logitech had more branded searches than Playseat among sim racing brands worldwide. Logitech had about 396,000 branded searches, while Playseat had 60,500. Logitech made up 39.8% of all sim racing brand searches we track, and Playseat accounted for 6.1%. - Logitech was ahead of Playseat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Logitech’s share of searches among sim racing brands worldwide moved from 36% to 39.8%, and its estimated monthly branded searches moved from 513K to 396K. - Across the 12 months ending September 2026, Playseat’s share of searches among sim racing brands worldwide moved from 6.3% to 6.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Logitech was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Playseat did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Playseat overtook Simagic and Next Level Racing to rank 4th among sim racing brands worldwide, with 6.1% of the searches. - Estimated monthly branded searches for Logitech worldwide fell 22.8% over 12 measured months, from 513K to 396K in September 2026. ## Month by month | Month | Logitech estimated searches | Logitech Share of Search | Logitech rank | Playseat estimated searches | Playseat Share of Search | Playseat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 513K | 36% | 1 | 90.5K | 6.3% | 4 | | Nov 2025 | 663K | 35.1% | 1 | 110K | 5.8% | 4 | | Dec 2025 | 808K | 37.9% | 1 | 165K | 7.7% | 3 | | Jan 2026 | 625K | 36.4% | 1 | 110K | 6.4% | 4 | | Feb 2026 | 444K | 37.1% | 1 | 74K | 6.2% | 4 | | Mar 2026 | 418K | 35.3% | 1 | 74K | 6.3% | 4 | | Apr 2026 | 418K | 37% | 1 | 60.5K | 5.4% | 4 | | May 2026 | 579K | 38.8% | 1 | 74K | 5% | 6 | | Jun 2026 | 444K | 36.5% | 1 | 60.5K | 5% | 6 | | Jul 2026 | 416K | 41% | 1 | 49.5K | 4.9% | 6 | | Aug 2026 | 396K | 39.3% | 1 | 49.5K | 4.9% | 6 | | Sep 2026 | 396K | 39.8% | 1 | 60.5K | 6.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Logitech’s and Playseat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Logitech**: Measured on the search terms “logitech g pro wheel”, “logitech g29” and “logitech g923”, summed into one figure. - **Playseat**: Measured on the search term “playseat”. - [Logitech profile](/demand/global-en/brands/logitech) - [Playseat profile](/demand/global-en/brands/playseat) - [All sim racing brands worldwide](/demand/global-en/categories/sim-racing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Logitech or Playseat more popular in search? In September 2026, Logitech had more branded searches than Playseat among sim racing brands worldwide. Logitech had about 396,000 branded searches, while Playseat had 60,500. Logitech made up 39.8% of all sim racing brand searches we track, and Playseat accounted for 6.1%. ## Cite this page Brandwave. "Logitech vs Playseat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/logitech-vs-playseat This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/logitech-vs-playseat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.