--- title: "Logitech vs Microsoft Copilot: Which is more popular by branded search?" description: "Which is more popular in search, Logitech or Microsoft Copilot? Compare estimated monthly branded-search demand and Share of Search inside the Vertical mouse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/logitech-vs-microsoft-copilot" publisher: "Brandwave" --- # Logitech vs Microsoft Copilot: Which is more popular by branded search? Which is more popular in search, Logitech or Microsoft Copilot? Compare estimated monthly branded-search demand and Share of Search inside the Vertical mouse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Logitech and Microsoft Copilot - **Competitive set**: Vertical mouse brands - **Market**: Global - **Month measured**: Aug 2026 - **Logitech Share of Search**: 5.9% - **Microsoft Copilot Share of Search**: 88% ## Which is more popular in search, Logitech or Microsoft Copilot? - In August 2026, Microsoft Copilot had more branded searches than Logitech among vertical mouse brands worldwide. Microsoft Copilot was estimated to have 26.2M branded searches compared to Logitech’s 1.7M, and held an 88% Share of Search versus Logitech’s 5.9%. - Microsoft Copilot was ahead of Logitech in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Logitech’s estimated Share of Search among vertical mouse brands worldwide moved from 5.2% to 5.9%, and its estimated monthly branded searches moved from 2.2M to 1.7M. - Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among vertical mouse brands worldwide moved from 90.9% to 88%, and its estimated monthly branded searches moved from 38.2M to 26.2M. ## How did search popularity change for vertical mouse brands worldwide in August 2026? - In August 2026, Logitech gained estimated Share of Search among vertical mouse brands worldwide, from 4.8% to 5.9%. - In August 2026, Microsoft Copilot lost estimated Share of Search among vertical mouse brands worldwide, from 89.5% to 88%. ## Month by month | Month | Logitech estimated searches | Logitech Share of Search | Logitech rank | Microsoft Copilot estimated searches | Microsoft Copilot Share of Search | Microsoft Copilot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 5.2% | 2 | 38.2M | 90.9% | 1 | | Nov 2025 | 2.2M | 5.3% | 2 | 38M | 90.7% | 1 | | Dec 2025 | 2.2M | 6.3% | 2 | 31.2M | 89.1% | 1 | | Jan 2026 | 2.2M | 6.2% | 2 | 31.4M | 88.9% | 1 | | Feb 2026 | 1.8M | 5.2% | 2 | 32.1M | 90.9% | 1 | | Mar 2026 | 1.8M | 4.3% | 2 | 38.4M | 91.3% | 1 | | Apr 2026 | 1.8M | 4.2% | 2 | 38.2M | 91.5% | 1 | | May 2026 | 1.8M | 4.2% | 2 | 38.3M | 91.5% | 1 | | Jun 2026 | 1.7M | 4.8% | 2 | 32.6M | 90.2% | 1 | | Jul 2026 | 1.4M | 4.8% | 2 | 27.1M | 89.5% | 1 | | Aug 2026 | 1.7M | 5.9% | 2 | 26.2M | 88% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Logitech’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Logitech**: Measured on the search terms “gaming mouse logitech”, “logitech”, “logitech brio”, “logitech com”, “logitech g pro”, “logitech gaming mouse”, “logitech webcam” and “webcam logitech”, summed into one figure. - **Microsoft Copilot**: Measured on the search terms “365 copilot”, “azure copilot”, “bing copilot”, “Copilot”, “copilot 365”, “copilot ai”, “copilot ai free”, “copilot app”, “copilot bing”, “copilot business”, “copilot chat”, “copilot download”, “copilot excel”, “copilot for business”, “copilot free”, “copilot in excel”, “copilot in word”, “copilot microsoft”, “copilot microsoft com”, “copilot online”, “copilot outlook”, “copilot pro”, “copilot studio”, “copilot teams”, “copilot windows”, “copilot windows 11”, “copilot.microsoft.com”, “m365 copilot”, “microsoft 365 copilot”, “microsoft copilot”, “microsoft copilot ai”, “microsoft copilot app”, “microsoft copilot free”, “microsoft copilot pro”, “microsoft copilot studio”, “ms copilot”, “office 365 copilot” and “windows copilot”, summed into one figure. - [Logitech profile](/demand/global-en/brands/logitech) - [Microsoft Copilot profile](/demand/global-en/brands/microsoft-copilot) - [All vertical mouse brands worldwide](/demand/global-en/categories/vertical-mouse-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Logitech or Microsoft Copilot? In August 2026, Microsoft Copilot had more branded searches than Logitech among vertical mouse brands worldwide. Microsoft Copilot was estimated to have 26.2M branded searches compared to Logitech’s 1.7M, and held an 88% Share of Search versus Logitech’s 5.9%. ## Cite this page Brandwave. "Logitech vs Microsoft Copilot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/logitech-vs-microsoft-copilot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/logitech-vs-microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.