---
title: "Login.gov vs Okta: Which is searched more?"
description: "Which is more popular in search, Login.gov or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/login-gov-vs-okta"
publisher: "Brandwave"
---

# Login.gov vs Okta: Which is searched more?

Which is more popular in search, Login.gov or Okta? Compare estimated monthly branded-search demand and Share of Search inside the Digital identity services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Login.gov and Okta
- **Competitive set**: Digital identity services
- **Market**: Global
- **Month measured**: Aug 2026
- **Login.gov Share of Search**: 4%
- **Okta Share of Search**: 12.5%

## Which is more popular in search, Login.gov or Okta?

- In August 2026, Okta had more branded searches than Login.gov among digital identity services worldwide. Okta was estimated to have 683K branded searches compared to Login.gov’s 220K, and held a 12.5% Share of Search versus Login.gov’s 4%.
- Okta was ahead of Login.gov in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Login.gov’s estimated Share of Search among digital identity services worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 220K.
- Across the 11 months ending August 2026, Okta’s estimated Share of Search among digital identity services worldwide moved from 10.5% to 12.5%, and its estimated monthly branded searches moved from 684K to 683K.

## How did search popularity change for digital identity services worldwide in August 2026?

- In August 2026, Okta gained estimated Share of Search among digital identity services worldwide, from 8.8% to 12.5%.
- In August 2026, Login.gov gained estimated Share of Search among digital identity services worldwide, from 3.5% to 4%.

## Month by month

| Month | Login.gov estimated searches | Login.gov Share of Search | Login.gov rank | Okta estimated searches | Okta Share of Search | Okta rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 220K | 3.4% | 3 | 684K | 10.5% | 2 |
| Nov 2025 | 220K | 2.4% | 3 | 683K | 7.4% | 2 |
| Dec 2025 | 270K | 4.9% | 3 | 682K | 12.4% | 2 |
| Jan 2026 | 330K | 5% | 3 | 685K | 10.4% | 2 |
| Feb 2026 | 330K | 4.2% | 3 | 684K | 8.8% | 2 |
| Mar 2026 | 270K | 4% | 3 | 843K | 12.6% | 2 |
| Apr 2026 | 270K | 4.1% | 3 | 686K | 10.5% | 2 |
| May 2026 | 220K | 3.4% | 3 | 686K | 10.6% | 2 |
| Jun 2026 | 220K | 4% | 3 | 685K | 12.5% | 2 |
| Jul 2026 | 270K | 3.5% | 3 | 683K | 8.8% | 2 |
| Aug 2026 | 220K | 4% | 3 | 683K | 12.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Login.gov’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Login.gov**: Measured on the search terms “login.gov” and “logingov”, summed into one figure.
- **Okta**: Measured on the search terms “identity okta”, “okta”, “okta app”, “okta com”, “okta identity”, “okta online” and “okta software”, summed into one figure.

- [Login.gov profile](/demand/global-en/brands/login-gov)
- [Okta profile](/demand/global-en/brands/okta)
- [All digital identity services worldwide](/demand/global-en/categories/digital-identity-verification-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Login.gov or Okta?

In August 2026, Okta had more branded searches than Login.gov among digital identity services worldwide. Okta was estimated to have 683K branded searches compared to Login.gov’s 220K, and held a 12.5% Share of Search versus Login.gov’s 4%.

## Cite this page

Brandwave. "Login.gov vs Okta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/login-gov-vs-okta

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/login-gov-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.