---
title: "Lockwood vs New Holland: Which is searched more?"
description: "Which is more popular in search, Lockwood or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lockwood-vs-new-holland"
publisher: "Brandwave"
---

# Lockwood vs New Holland: Which is searched more?

Which is more popular in search, Lockwood or New Holland? Compare estimated monthly branded-search demand and Share of Search inside the Potato harvester brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lockwood and New Holland
- **Competitive set**: Potato harvester brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lockwood Share of Search**: 1.8%
- **New Holland Share of Search**: 12.4%

## Which is more popular in search, Lockwood or New Holland?

- In September 2026, New Holland had more branded searches than Lockwood among potato harvester brands worldwide. New Holland was estimated to have 342K branded searches compared to Lockwood’s 49.5K, and held a 12.4% Share of Search versus Lockwood’s 1.8%.
- New Holland was ahead of Lockwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lockwood’s estimated Share of Search among potato harvester brands worldwide moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, New Holland’s estimated Share of Search among potato harvester brands worldwide moved from 16.4% to 12.4%, and its estimated monthly branded searches moved from 429K to 342K.

## How did search popularity change for potato harvester brands worldwide in September 2026?

- In September 2026, New Holland lost estimated Share of Search among potato harvester brands worldwide, from 13.5% to 12.4%.
- Estimated monthly branded searches for Lockwood worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Month by month

| Month | Lockwood estimated searches | Lockwood Share of Search | Lockwood rank | New Holland estimated searches | New Holland Share of Search | New Holland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 2.3% | 5 | 429K | 16.4% | 4 |
| Nov 2025 | 60.5K | 2.4% | 5 | 418K | 16.6% | 3 |
| Dec 2025 | 60.5K | 2.3% | 5 | 409K | 15.4% | 3 |
| Jan 2026 | 60.5K | 2.3% | 5 | 418K | 15.6% | 3 |
| Feb 2026 | 49.5K | 1.9% | 5 | 351K | 13.5% | 4 |
| Mar 2026 | 60.5K | 2.3% | 5 | 351K | 13.1% | 4 |
| Apr 2026 | 49.5K | 1.9% | 5 | 351K | 13.1% | 4 |
| May 2026 | 49.5K | 1.8% | 5 | 362K | 13.5% | 4 |
| Jun 2026 | 49.5K | 1.9% | 5 | 375K | 14.7% | 4 |
| Jul 2026 | 49.5K | 2% | 5 | 362K | 14.7% | 4 |
| Aug 2026 | 49.5K | 1.9% | 5 | 351K | 13.5% | 4 |
| Sep 2026 | 49.5K | 1.8% | 5 | 342K | 12.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lockwood’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lockwood**: Measured on the search term “lockwood”.
- **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure.

- [Lockwood profile](/demand/global-en/brands/lockwood)
- [New Holland profile](/demand/global-en/brands/new-holland)
- [All potato harvester brands worldwide](/demand/global-en/categories/potato-harvester-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lockwood or New Holland?

In September 2026, New Holland had more branded searches than Lockwood among potato harvester brands worldwide. New Holland was estimated to have 342K branded searches compared to Lockwood’s 49.5K, and held a 12.4% Share of Search versus Lockwood’s 1.8%.

## Cite this page

Brandwave. "Lockwood vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lockwood-vs-new-holland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lockwood-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.