---
title: "Lockton vs Willis Towers Watson: Which is searched more?"
description: "Which is more popular in search, Lockton or Willis Towers Watson? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lockton-vs-willis-towers-watson"
publisher: "Brandwave"
---

# Lockton vs Willis Towers Watson: Which is searched more?

Which is more popular in search, Lockton or Willis Towers Watson? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lockton and Willis Towers Watson
- **Competitive set**: Insurance brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **Lockton Share of Search**: 33.5%
- **Willis Towers Watson Share of Search**: 50.1%

## Which is more popular in search, Lockton or Willis Towers Watson?

- In August 2026, Willis Towers Watson had more branded searches than Lockton among insurance brokers worldwide. Willis Towers Watson was estimated to have 74K branded searches compared to Lockton’s 49.5K, and held a 50.1% Share of Search versus Lockton’s 33.5%.
- The lead changed hands once in the 11 months ending August 2026: Willis Towers Watson took it in November 2025.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide moved from 47.7% to 33.5%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, Willis Towers Watson’s estimated Share of Search among insurance brokers worldwide moved from 39.3% to 50.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
- Estimated monthly branded searches for Willis Towers Watson worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Lockton estimated searches | Lockton Share of Search | Lockton rank | Willis Towers Watson estimated searches | Willis Towers Watson Share of Search | Willis Towers Watson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 47.7% | 1 | 90.5K | 39.3% | 2 |
| Nov 2025 | 49.5K | 33.1% | 2 | 74K | 49.5% | 1 |
| Dec 2025 | 49.5K | 33.2% | 2 | 74K | 49.6% | 1 |
| Jan 2026 | 60.5K | 33.5% | 2 | 90.5K | 50.2% | 1 |
| Feb 2026 | 49.5K | 30% | 2 | 90.5K | 54.8% | 1 |
| Mar 2026 | 49.5K | 29.1% | 2 | 90.5K | 53.3% | 1 |
| Apr 2026 | 49.5K | 33% | 2 | 74K | 49.3% | 1 |
| May 2026 | 49.5K | 33.2% | 2 | 74K | 49.6% | 1 |
| Jun 2026 | 49.5K | 32.6% | 2 | 74K | 48.7% | 1 |
| Jul 2026 | 49.5K | 33.4% | 2 | 74K | 49.9% | 1 |
| Aug 2026 | 49.5K | 33.5% | 2 | 74K | 50.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lockton’s and Willis Towers Watson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lockton**: Measured on the search term “lockton”.
- **Willis Towers Watson**: Measured on the search term “willis towers watson”.

- [Lockton profile](/demand/global-en/brands/lockton)
- [Willis Towers Watson profile](/demand/global-en/brands/willis-towers-watson)
- [All insurance brokers worldwide](/demand/global-en/categories/insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lockton or Willis Towers Watson?

In August 2026, Willis Towers Watson had more branded searches than Lockton among insurance brokers worldwide. Willis Towers Watson was estimated to have 74K branded searches compared to Lockton’s 49.5K, and held a 50.1% Share of Search versus Lockton’s 33.5%.

## Cite this page

Brandwave. "Lockton vs Willis Towers Watson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lockton-vs-willis-towers-watson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lockton-vs-willis-towers-watson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.