---
title: "Lockton vs Marsh: Which is more popular by branded search?"
description: "Which is more popular in search, Lockton or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lockton-vs-marsh"
publisher: "Brandwave"
---

# Lockton vs Marsh: Which is more popular by branded search?

Which is more popular in search, Lockton or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lockton and Marsh
- **Competitive set**: Insurance brokers
- **Market**: Global
- **Month measured**: Aug 2026
- **Lockton Share of Search**: 35.1%
- **Marsh Share of Search**: 1.3%

## Which is more popular in search, Lockton or Marsh?

- In August 2026, Lockton had more branded searches than Marsh among insurance brokers worldwide. Lockton was estimated to have 49.5K branded searches compared to Marsh’s 1.9K, and held a 35.1% Share of Search versus Marsh’s 1.3%.
- Lockton was ahead of Marsh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lockton’s estimated Share of Search among insurance brokers worldwide moved from 49.5% to 35.1%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

## How did search popularity change for insurance brokers worldwide in August 2026?

- Estimated monthly branded searches for Lockton worldwide fell 55% over 11 measured months, from 110K to 49.5K in August 2026.
- Estimated monthly branded searches for Marsh worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Month by month

| Month | Lockton estimated searches | Lockton Share of Search | Lockton rank | Marsh estimated searches | Marsh Share of Search | Marsh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 49.5% | 1 | 2.4K | 1.1% | 4 |
| Nov 2025 | 49.5K | 35% | 2 | 1.9K | 1.3% | 4 |
| Dec 2025 | 49.5K | 35.1% | 2 | 1.9K | 1.3% | 4 |
| Jan 2026 | 60.5K | 35.1% | 2 | 1.9K | 1.1% | 4 |
| Feb 2026 | 49.5K | 31.2% | 2 | 2.4K | 1.5% | 4 |
| Mar 2026 | 49.5K | 30.6% | 2 | 2.4K | 1.5% | 4 |
| Apr 2026 | 49.5K | 34.9% | 2 | 2.4K | 1.7% | 4 |
| May 2026 | 49.5K | 35.1% | 2 | 1.9K | 1.3% | 4 |
| Jun 2026 | 49.5K | 34.1% | 2 | 2.4K | 1.7% | 4 |
| Jul 2026 | 49.5K | 34.9% | 2 | 2.4K | 1.7% | 4 |
| Aug 2026 | 49.5K | 35.1% | 2 | 1.9K | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lockton’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lockton**: Measured on the search term “lockton”.
- **Marsh**: Measured on the search term “marsh broker”.

- [Lockton profile](/demand/global-en/brands/lockton)
- [Marsh profile](/demand/global-en/brands/marsh)
- [All insurance brokers worldwide](/demand/global-en/categories/insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lockton or Marsh?

In August 2026, Lockton had more branded searches than Marsh among insurance brokers worldwide. Lockton was estimated to have 49.5K branded searches compared to Marsh’s 1.9K, and held a 35.1% Share of Search versus Marsh’s 1.3%.

## Cite this page

Brandwave. "Lockton vs Marsh: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lockton-vs-marsh

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lockton-vs-marsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.