---
title: "L'Occitane vs Lush: Which is searched more?"
description: "Which is more popular in search, L'Occitane or Lush? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/loccitane-vs-lush"
publisher: "Brandwave"
---

# L'Occitane vs Lush: Which is searched more?

Which is more popular in search, L'Occitane or Lush? Compare estimated monthly branded-search demand and Share of Search inside the Bath, body and cosmetics stores set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: L'Occitane and Lush
- **Competitive set**: Bath, body and cosmetics stores
- **Market**: Global
- **Month measured**: Sep 2026
- **L'Occitane Share of Search**: 29.8%
- **Lush Share of Search**: 36.6%

## Which is more popular in search, L'Occitane or Lush?

- In September 2026, Lush had more branded searches than L'Occitane among bath, body and cosmetics stores worldwide. Lush was estimated to have 1.5M branded searches compared to L'Occitane’s 1.2M, and held a 36.6% Share of Search versus L'Occitane’s 29.8%.
- Lush was ahead of L'Occitane in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 25% to 29.8%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide moved from 37.6% to 36.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

## How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?

- In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
- In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.

## Month by month

| Month | L'Occitane estimated searches | L'Occitane Share of Search | L'Occitane rank | Lush estimated searches | Lush Share of Search | Lush rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 25% | 2 | 1.8M | 37.6% | 1 |
| Nov 2025 | 2.2M | 29.9% | 2 | 2.7M | 36.6% | 1 |
| Dec 2025 | 2.7M | 31.9% | 2 | 3.4M | 39% | 1 |
| Jan 2026 | 1.5M | 30% | 2 | 1.8M | 36.6% | 1 |
| Feb 2026 | 1.2M | 32% | 1 | 1.2M | 32% | 2 |
| Mar 2026 | 1.2M | 27.8% | 2 | 1.5M | 34.1% | 1 |
| Apr 2026 | 1.2M | 31% | 1 | 1.2M | 31% | 2 |
| May 2026 | 1.2M | 31% | 1 | 1.2M | 31% | 2 |
| Jun 2026 | 1.2M | 32% | 1 | 1.2M | 32% | 2 |
| Jul 2026 | 1.2M | 32% | 1 | 1.2M | 32% | 2 |
| Aug 2026 | 1.2M | 31% | 1 | 1.2M | 31% | 2 |
| Sep 2026 | 1.2M | 29.8% | 2 | 1.5M | 36.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using L'Occitane’s and Lush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **L'Occitane**: Measured on the search term “l occitane”.
- **Lush**: Measured on the search term “lush”.

- [L'Occitane profile](/demand/global-en/brands/loccitane)
- [Lush profile](/demand/global-en/brands/lush)
- [All bath, body and cosmetics stores worldwide](/demand/global-en/categories/bath-and-body-stores): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, L'Occitane or Lush?

In September 2026, Lush had more branded searches than L'Occitane among bath, body and cosmetics stores worldwide. Lush was estimated to have 1.5M branded searches compared to L'Occitane’s 1.2M, and held a 36.6% Share of Search versus L'Occitane’s 29.8%.

## Cite this page

Brandwave. "L'Occitane vs Lush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/loccitane-vs-lush

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/loccitane-vs-lush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.