---
title: "Localize vs Smartling: Which is searched more?"
description: "Is Localize or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website localization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/localize-vs-smartling"
publisher: "Brandwave"
---

# Localize vs Smartling: Which is searched more?

Is Localize or Smartling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website localization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Localize and Smartling
- **Competitive set**: Website localization platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Localize Share of Search**: 1.7%
- **Smartling Share of Search**: 13.9%

## Is Localize or Smartling more popular in search?

- In September 2026, Smartling had more branded searches than Localize among website localization platforms worldwide. Smartling had about 8,100 branded searches, while Localize had 980. Smartling made up 13.9% of all website localization platform searches we track, and Localize accounted for 1.7%.
- Smartling was ahead of Localize in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Localize’s share of searches among website localization platforms worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 1.4K to 980.
- Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for website localization platforms worldwide in September 2026?

- In September 2026, Smartling gained share of searches among website localization platforms worldwide, from 11.8% to 13.9%.
- Estimated monthly branded searches for Localize worldwide fell 27.9% over 12 measured months, from 1.4K to 980 in September 2026.

## Month by month

| Month | Localize estimated searches | Localize Share of Search | Localize rank | Smartling estimated searches | Smartling Share of Search | Smartling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 1.7% | 6 | 9.9K | 12.5% | 4 |
| Nov 2025 | 980 | 1.4% | 6 | 8.1K | 11.4% | 4 |
| Dec 2025 | 780 | 1.2% | 6 | 8.1K | 12.4% | 4 |
| Jan 2026 | 980 | 1.3% | 6 | 9.9K | 12.8% | 4 |
| Feb 2026 | 1.1K | 1.6% | 6 | 8.1K | 11.4% | 4 |
| Mar 2026 | 2.1K | 2.7% | 6 | 9.9K | 12.9% | 4 |
| Apr 2026 | 1.4K | 2% | 6 | 8.1K | 11.4% | 4 |
| May 2026 | 1.3K | 2% | 6 | 8.1K | 12.8% | 4 |
| Jun 2026 | 980 | 1.6% | 6 | 8.1K | 13.5% | 4 |
| Jul 2026 | 850 | 1.5% | 6 | 8.1K | 14.1% | 4 |
| Aug 2026 | 800 | 1.4% | 6 | 6.6K | 11.8% | 4 |
| Sep 2026 | 980 | 1.7% | 6 | 8.1K | 13.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Localize’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Localize**: Measured on the search terms “localize js”, “localize website” and “localizejs”, summed into one figure.
- **Smartling**: Measured on the search term “smartling”.

- [Localize profile](/demand/global-en/brands/localize)
- [Smartling profile](/demand/global-en/brands/smartling)
- [All website localization platforms worldwide](/demand/global-en/categories/website-localization-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Localize or Smartling more popular in search?

In September 2026, Smartling had more branded searches than Localize among website localization platforms worldwide. Smartling had about 8,100 branded searches, while Localize had 980. Smartling made up 13.9% of all website localization platform searches we track, and Localize accounted for 1.7%.

## Cite this page

Brandwave. "Localize vs Smartling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/localize-vs-smartling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/localize-vs-smartling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.