---
title: "Lob vs Postalytics: Which is searched more?"
description: "Is Lob or Postalytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Direct mail marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lob-mail-vs-postalytics"
publisher: "Brandwave"
---

# Lob vs Postalytics: Which is searched more?

Is Lob or Postalytics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Direct mail marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lob and Postalytics
- **Competitive set**: Direct mail marketing platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Lob Share of Search**: 0.44%
- **Postalytics Share of Search**: 0.73%

## Is Lob or Postalytics more popular in search?

- In September 2026, Postalytics had more branded searches than Lob among direct mail marketing platforms worldwide. Postalytics had about 1,000 branded searches, while Lob had 600. Postalytics made up 0.73% of all direct mail marketing platform searches we track, and Lob accounted for 0.44%.
- Postalytics was ahead of Lob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lob’s share of searches among direct mail marketing platforms worldwide moved from 0.14% to 0.44%, and its estimated monthly branded searches moved from 470 to 600.
- Across the 12 months ending September 2026, Postalytics’ share of searches among direct mail marketing platforms worldwide moved from 0.3% to 0.73%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for direct mail marketing platforms worldwide in September 2026?

- Estimated monthly branded searches for Lob worldwide rose 27.7% over 12 measured months, from 470 to 600 in September 2026.

## Month by month

| Month | Lob estimated searches | Lob Share of Search | Lob rank | Postalytics estimated searches | Postalytics Share of Search | Postalytics rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 470 | 0.14% | 8 | 1K | 0.3% | 7 |
| Nov 2025 | 380 | 0.32% | 8 | 880 | 0.75% | 7 |
| Dec 2025 | 470 | 0.24% | 8 | 1.3K | 0.67% | 7 |
| Jan 2026 | 580 | 0.49% | 8 | 1.3K | 1.1% | 7 |
| Feb 2026 | 640 | 0.23% | 8 | 1.3K | 0.47% | 7 |
| Mar 2026 | 640 | 0.27% | 8 | 1.6K | 0.68% | 7 |
| Apr 2026 | 640 | 0.33% | 8 | 1K | 0.52% | 7 |
| May 2026 | 710 | 0.31% | 8 | 1.3K | 0.57% | 7 |
| Jun 2026 | 640 | 0.46% | 8 | 1.3K | 0.94% | 7 |
| Jul 2026 | 580 | 0.3% | 8 | 1.3K | 0.67% | 7 |
| Aug 2026 | 580 | 0.21% | 8 | 1.3K | 0.47% | 7 |
| Sep 2026 | 600 | 0.44% | 8 | 1K | 0.73% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lob’s and Postalytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lob**: Measured on the search terms “lob api” and “lob direct mail”, summed into one figure.
- **Postalytics**: Measured on the search term “postalytics”.

- [Lob profile](/demand/global-en/brands/lob-mail)
- [Postalytics profile](/demand/global-en/brands/postalytics)
- [All direct mail marketing platforms worldwide](/demand/global-en/categories/direct-mail-marketing-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Lob or Postalytics more popular in search?

In September 2026, Postalytics had more branded searches than Lob among direct mail marketing platforms worldwide. Postalytics had about 1,000 branded searches, while Lob had 600. Postalytics made up 0.73% of all direct mail marketing platform searches we track, and Lob accounted for 0.44%.

## Cite this page

Brandwave. "Lob vs Postalytics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lob-mail-vs-postalytics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lob-mail-vs-postalytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.