--- title: "Lob vs PFL: Which is searched more?" description: "Is Lob or PFL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Direct mail marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lob-mail-vs-pfl" publisher: "Brandwave" --- # Lob vs PFL: Which is searched more? Is Lob or PFL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Direct mail marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lob and PFL - **Competitive set**: Direct mail marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Lob Share of Search**: 0.44% - **PFL Share of Search**: 79.8% ## Is Lob or PFL more popular in search? - In September 2026, PFL had more branded searches than Lob among direct mail marketing platforms worldwide. PFL had about 110,000 branded searches, while Lob had 600. PFL made up 79.8% of all direct mail marketing platform searches we track, and Lob accounted for 0.44%. - PFL was ahead of Lob in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lob’s share of searches among direct mail marketing platforms worldwide moved from 0.14% to 0.44%, and its estimated monthly branded searches moved from 470 to 600. - Across the 12 months ending September 2026, PFL’s share of searches among direct mail marketing platforms worldwide moved from 90.6% to 79.8%, and its estimated monthly branded searches moved from 301K to 110K. ## Top direct mail marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lob was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. PFL did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Lob | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Click2Mail | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | PostGrid | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | PostcardMania | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | PFL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sendoso | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Reachdesk | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about direct mail marketing platforms - Asked ChatGPT "Which direct mail marketing platform should I use?": 1. Postalytics, 2. Click2Mail, 3. Lob, 4. PostcardMania - Asked ChatGPT "What are the best direct mail marketing platforms?": 1. Postalytics, 2. Lob, 3. PostcardMania, 4. Click2Mail, 5. PostGrid - Asked ChatGPT "What's the best direct mail marketing platform for a marketing team?": 1. Postalytics, 2. PostGrid, 3. Lob - Searched Google, AI Overview "direct mail automation": 1. Postalytics Not named in any answer: PFL, Sendoso and Reachdesk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for direct mail marketing platforms worldwide in September 2026? - In September 2026, PFL lost share of searches among direct mail marketing platforms worldwide, from 89.4% to 79.8%. - Estimated monthly branded searches for Lob worldwide rose 27.7% over 12 measured months, from 470 to 600 in September 2026. ## Month by month | Month | Lob estimated searches | Lob Share of Search | Lob rank | PFL estimated searches | PFL Share of Search | PFL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 470 | 0.14% | 8 | 301K | 90.6% | 1 | | Nov 2025 | 380 | 0.32% | 8 | 90.5K | 77.4% | 1 | | Dec 2025 | 470 | 0.24% | 8 | 165K | 84.5% | 1 | | Jan 2026 | 580 | 0.49% | 8 | 90.5K | 76.1% | 1 | | Feb 2026 | 640 | 0.23% | 8 | 246K | 89.6% | 1 | | Mar 2026 | 640 | 0.27% | 8 | 201K | 85.5% | 1 | | Apr 2026 | 640 | 0.33% | 8 | 165K | 85% | 1 | | May 2026 | 710 | 0.31% | 8 | 201K | 87.4% | 1 | | Jun 2026 | 640 | 0.46% | 8 | 110K | 79.9% | 1 | | Jul 2026 | 580 | 0.3% | 8 | 165K | 85.5% | 1 | | Aug 2026 | 580 | 0.21% | 8 | 246K | 89.4% | 1 | | Sep 2026 | 600 | 0.44% | 8 | 110K | 79.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lob’s and PFL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lob**: Measured on the search terms “lob api” and “lob direct mail”, summed into one figure. - **PFL**: Measured on the search terms “pfl” and “pfl direct mail”, summed into one figure. - [Lob profile](/demand/global-en/brands/lob-mail) - [PFL profile](/demand/global-en/brands/pfl) - [All direct mail marketing platforms worldwide](/demand/global-en/categories/direct-mail-marketing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lob or PFL more popular in search? In September 2026, PFL had more branded searches than Lob among direct mail marketing platforms worldwide. PFL had about 110,000 branded searches, while Lob had 600. PFL made up 79.8% of all direct mail marketing platform searches we track, and Lob accounted for 0.44%. ## Cite this page Brandwave. "Lob vs PFL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lob-mail-vs-pfl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lob-mail-vs-pfl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.