--- title: "LoanPro vs Turnkey Lender: Which is searched more?" description: "Is LoanPro or Turnkey Lender more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/loanpro-vs-turnkey-lender" publisher: "Brandwave" --- # LoanPro vs Turnkey Lender: Which is searched more? Is LoanPro or Turnkey Lender more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LoanPro and Turnkey Lender - **Competitive set**: Lending origination platforms - **Market**: Global - **Month measured**: Sep 2026 - **LoanPro Share of Search**: 3.4% - **Turnkey Lender Share of Search**: 0.7% ## Is LoanPro or Turnkey Lender more popular in search? - In September 2026, LoanPro had more branded searches than Turnkey Lender among lending origination platforms worldwide. LoanPro had about 2,900 branded searches, while Turnkey Lender had 590. LoanPro made up 3.4% of all lending origination platform searches we track, and Turnkey Lender accounted for 0.7%. - LoanPro was ahead of Turnkey Lender in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LoanPro’s share of searches among lending origination platforms worldwide held steady at 3.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Turnkey Lender’s share of searches among lending origination platforms worldwide moved from 1.2% to 0.7%, and its estimated monthly branded searches moved from 1.3K to 590. ## Top lending origination platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LoanPro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Turnkey Lender was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LoanPro was listed before Turnkey Lender in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MeridianLink | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | nCino | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Abrigo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ICE Mortgage Technology Encompass | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Finastra | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | LoanPro | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Turnkey Lender | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temenos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lending origination platforms - Asked ChatGPT "Which lending origination platform should I use?": 1. MeridianLink, 2. nCino, 3. ICE Mortgage Technology Encompass, 4. Abrigo - Asked ChatGPT "What are the best lending origination platforms?": 1. MeridianLink, 2. nCino, 3. Finastra, 4. ICE Mortgage Technology Encompass, 5. Abrigo, 6. LoanPro - Asked ChatGPT "What's the best lending origination platform for a lender?": 1. nCino, 2. MeridianLink, 3. ICE Mortgage Technology Encompass, 4. Abrigo, 5. Turnkey Lender, 6. Finastra - Searched Google, AI Overview "loan origination software": 1. MeridianLink, 2. Finastra, 3. Abrigo, 4. LoanPro - Searched Google, AI Overview "loan processing software": 1. LoanPro, 2. Abrigo Not named in any answer: Temenos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lending origination platforms worldwide in September 2026? - In September 2026, LoanPro lost share of searches among lending origination platforms worldwide, from 4.4% to 3.4%. - In September 2026, Turnkey Lender fell from 6th to 7th among lending origination platforms worldwide. ## Month by month | Month | LoanPro estimated searches | LoanPro Share of Search | LoanPro rank | Turnkey Lender estimated searches | Turnkey Lender Share of Search | Turnkey Lender rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 3.4% | 5 | 1.3K | 1.2% | 6 | | Nov 2025 | 2.9K | 3.1% | 5 | 1.3K | 1.4% | 6 | | Dec 2025 | 2.4K | 2.9% | 5 | 1K | 1.2% | 6 | | Jan 2026 | 2.9K | 2.9% | 5 | 1.3K | 1.3% | 6 | | Feb 2026 | 2.9K | 3% | 5 | 1K | 1% | 6 | | Mar 2026 | 2.9K | 3% | 5 | 1.3K | 1.3% | 6 | | Apr 2026 | 2.4K | 2.5% | 5 | 880 | 0.91% | 6 | | May 2026 | 2.4K | 2.6% | 5 | 720 | 0.77% | 6 | | Jun 2026 | 2.4K | 2.6% | 5 | 880 | 0.95% | 6 | | Jul 2026 | 2.9K | 3.4% | 5 | 720 | 0.84% | 6 | | Aug 2026 | 3.6K | 4.4% | 5 | 720 | 0.88% | 6 | | Sep 2026 | 2.9K | 3.4% | 5 | 590 | 0.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using LoanPro’s and Turnkey Lender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LoanPro**: Measured on the search term “loanpro”. - **Turnkey Lender**: Measured on the search term “turnkey lender”. - [LoanPro profile](/demand/global-en/brands/loanpro) - [Turnkey Lender profile](/demand/global-en/brands/turnkey-lender) - [All lending origination platforms worldwide](/demand/global-en/categories/lending-origination-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LoanPro or Turnkey Lender more popular in search? In September 2026, LoanPro had more branded searches than Turnkey Lender among lending origination platforms worldwide. LoanPro had about 2,900 branded searches, while Turnkey Lender had 590. LoanPro made up 3.4% of all lending origination platform searches we track, and Turnkey Lender accounted for 0.7%. ## Cite this page Brandwave. "LoanPro vs Turnkey Lender: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/loanpro-vs-turnkey-lender This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/loanpro-vs-turnkey-lender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.