--- title: "Lo & Sons vs Marc Jacobs: Which is searched more?" description: "Is Lo & Sons or Marc Jacobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tote bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lo-and-sons-vs-marc-jacobs" publisher: "Brandwave" --- # Lo & Sons vs Marc Jacobs: Which is searched more? Is Lo & Sons or Marc Jacobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tote bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lo & Sons and Marc Jacobs - **Competitive set**: Tote bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Lo & Sons Share of Search**: 0.77% - **Marc Jacobs Share of Search**: 14.3% ## Is Lo & Sons or Marc Jacobs more popular in search? - In September 2026, Marc Jacobs had more branded searches than Lo & Sons among tote bag brands worldwide. Marc Jacobs had about 185,000 branded searches, while Lo & Sons had 9,900. Marc Jacobs made up 14.3% of all tote bag brand searches we track, and Lo & Sons accounted for 0.77%. - Marc Jacobs was ahead of Lo & Sons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lo & Sons’ share of searches among tote bag brands worldwide held steady at 0.77%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide moved from 22.7% to 14.3%, and its estimated monthly branded searches moved from 292K to 185K. ## Top tote bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Marc Jacobs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lo & Sons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L.L.Bean | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Baggu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Marc Jacobs | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cuyana | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kate Spade | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tory Burch | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dagne Dover | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Goyard | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Coach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lululemon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lo & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tote bag brands - Asked ChatGPT "Which tote bag brand should I buy?": 1. Longchamp, 2. L.L.Bean, 3. Baggu, 4. Marc Jacobs - Asked ChatGPT "What are the best tote bag brands?": 1. Longchamp, 2. L.L.Bean, 3. Cuyana, 4. Baggu, 5. Marc Jacobs, 6. Dagne Dover, 7. Goyard - Asked ChatGPT "What's the best tote bag for carrying a laptop to work?": 1. Cuyana - Searched Google, AI Overview "tote bag": 1. L.L.Bean, 2. Baggu, 3. Marc Jacobs, 4. Kate Spade, 5. Tory Burch, 6. Cuyana - Searched Google, AI Overview "work tote": 1. Dagne Dover Not named in any answer: Coach, Lululemon, Lo & Sons and Michael Kors. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for tote bag brands worldwide in September 2026? - In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%. ## Month by month | Month | Lo & Sons estimated searches | Lo & Sons Share of Search | Lo & Sons rank | Marc Jacobs estimated searches | Marc Jacobs Share of Search | Marc Jacobs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.77% | 11 | 292K | 22.7% | 2 | | Nov 2025 | 18.1K | 1.1% | 9 | 320K | 19.7% | 2 | | Dec 2025 | 14.8K | 0.94% | 12 | 337K | 21.4% | 2 | | Jan 2026 | 12.1K | 0.93% | 10 | 239K | 18.3% | 3 | | Feb 2026 | 12.1K | 1.1% | 10 | 196K | 17.1% | 3 | | Mar 2026 | 12.1K | 0.9% | 10 | 239K | 17.7% | 2 | | Apr 2026 | 12.1K | 0.97% | 9 | 226K | 18.1% | 2 | | May 2026 | 12.1K | 0.84% | 9 | 275K | 19.2% | 2 | | Jun 2026 | 9.9K | 0.78% | 10 | 226K | 17.7% | 2 | | Jul 2026 | 12.1K | 0.73% | 10 | 226K | 13.7% | 4 | | Aug 2026 | 12.1K | 0.64% | 10 | 226K | 12% | 4 | | Sep 2026 | 9.9K | 0.77% | 10 | 185K | 14.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lo & Sons’ and Marc Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lo & Sons**: Measured on the search term “lo and sons”. - **Marc Jacobs**: Measured on the search terms “marc jacobs tote bag” and “the tote bag marc jacobs”, summed into one figure. - [Lo & Sons profile](/demand/global-en/brands/lo-and-sons) - [Marc Jacobs profile](/demand/global-en/brands/marc-jacobs) - [All tote bag brands worldwide](/demand/global-en/categories/tote-bags): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lo & Sons or Marc Jacobs more popular in search? In September 2026, Marc Jacobs had more branded searches than Lo & Sons among tote bag brands worldwide. Marc Jacobs had about 185,000 branded searches, while Lo & Sons had 9,900. Marc Jacobs made up 14.3% of all tote bag brand searches we track, and Lo & Sons accounted for 0.77%. ## Cite this page Brandwave. "Lo & Sons vs Marc Jacobs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lo-and-sons-vs-marc-jacobs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lo-and-sons-vs-marc-jacobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.