---
title: "Living Earth vs Yates: Which is more popular by branded search?"
description: "Which is more popular in search, Living Earth or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Compost brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/living-earth-vs-yates"
publisher: "Brandwave"
---

# Living Earth vs Yates: Which is more popular by branded search?

Which is more popular in search, Living Earth or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Compost brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Living Earth and Yates
- **Competitive set**: Compost brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Living Earth Share of Search**: 10.1%
- **Yates Share of Search**: 12.4%

## Which is more popular in search, Living Earth or Yates?

- In August 2026, Yates had more branded searches than Living Earth among compost brands worldwide. Yates was estimated to have 40.5K branded searches compared to Living Earth’s 33.1K, and held a 12.4% Share of Search versus Living Earth’s 10.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: Living Earth took it in March 2026, Yates took it in April 2026.
- Across the 11 months ending August 2026, Living Earth’s estimated Share of Search among compost brands worldwide moved from 8.6% to 10.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among compost brands worldwide moved from 10.5% to 12.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for compost brands worldwide in August 2026?

- In August 2026, Yates lost estimated Share of Search among compost brands worldwide, from 14.4% to 12.4%.
- In August 2026, Living Earth lost estimated Share of Search among compost brands worldwide, from 11.8% to 10.1%.

## Month by month

| Month | Living Earth estimated searches | Living Earth Share of Search | Living Earth rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 8.6% | 3 | 49.5K | 10.5% | 2 |
| Nov 2025 | 40.5K | 10.3% | 2 | 40.5K | 10.3% | 3 |
| Dec 2025 | 27.1K | 8.5% | 3 | 33.1K | 10.4% | 2 |
| Jan 2026 | 33.1K | 8.6% | 3 | 40.5K | 10.6% | 2 |
| Feb 2026 | 27.1K | 7.4% | 3 | 33.1K | 9% | 2 |
| Mar 2026 | 40.5K | 10.6% | 2 | 33.1K | 8.7% | 3 |
| Apr 2026 | 33.1K | 8.6% | 3 | 40.5K | 10.5% | 2 |
| May 2026 | 33.1K | 8.7% | 3 | 40.5K | 10.6% | 2 |
| Jun 2026 | 33.1K | 10.4% | 2 | 33.1K | 10.4% | 3 |
| Jul 2026 | 40.5K | 11.8% | 3 | 49.5K | 14.4% | 2 |
| Aug 2026 | 33.1K | 10.1% | 3 | 40.5K | 12.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Living Earth’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Living Earth**: Measured on the search term “living earth”.
- **Yates**: Measured on the search term “yates”.

- [Living Earth profile](/demand/global-en/brands/living-earth)
- [Yates profile](/demand/global-en/brands/yates)
- [All compost brands worldwide](/demand/global-en/categories/compost-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Living Earth or Yates?

In August 2026, Yates had more branded searches than Living Earth among compost brands worldwide. Yates was estimated to have 40.5K branded searches compared to Living Earth’s 33.1K, and held a 12.4% Share of Search versus Living Earth’s 10.1%.

## Cite this page

Brandwave. "Living Earth vs Yates: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/living-earth-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/living-earth-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.