---
title: "LiveRamp vs Throtle: Which is more popular by branded search?"
description: "Which is more popular in search, LiveRamp or Throtle? Compare estimated monthly branded-search demand and Share of Search inside the Identity resolution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/liveramp-vs-throtle"
publisher: "Brandwave"
---

# LiveRamp vs Throtle: Which is more popular by branded search?

Which is more popular in search, LiveRamp or Throtle? Compare estimated monthly branded-search demand and Share of Search inside the Identity resolution platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LiveRamp and Throtle
- **Competitive set**: Identity resolution platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **LiveRamp Share of Search**: 9%
- **Throtle Share of Search**: 81.9%

## Which is more popular in search, LiveRamp or Throtle?

- In August 2026, Throtle had more branded searches than LiveRamp among identity resolution platforms worldwide. Throtle was estimated to have 135K branded searches compared to LiveRamp’s 14.8K, and held an 81.9% Share of Search versus LiveRamp’s 9%.
- Throtle was ahead of LiveRamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LiveRamp’s estimated Share of Search among identity resolution platforms worldwide moved from 9.1% to 9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide moved from 83.2% to 81.9%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for identity resolution platforms worldwide in August 2026?

- In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%.
- In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%.

## Month by month

| Month | LiveRamp estimated searches | LiveRamp Share of Search | LiveRamp rank | Throtle estimated searches | Throtle Share of Search | Throtle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 9.1% | 2 | 165K | 83.2% | 1 |
| Nov 2025 | 14.8K | 7.7% | 2 | 165K | 85.8% | 1 |
| Dec 2025 | 74K | 33.4% | 2 | 135K | 61% | 1 |
| Jan 2026 | 60.5K | 22.1% | 2 | 201K | 73.4% | 1 |
| Feb 2026 | 18.1K | 10.9% | 2 | 135K | 81.6% | 1 |
| Mar 2026 | 18.1K | 9.2% | 2 | 165K | 83.9% | 1 |
| Apr 2026 | 18.1K | 10.9% | 2 | 135K | 81.5% | 1 |
| May 2026 | 49.5K | 24.8% | 2 | 135K | 67.6% | 1 |
| Jun 2026 | 22.2K | 12.9% | 2 | 135K | 78.3% | 1 |
| Jul 2026 | 18.1K | 10.8% | 2 | 135K | 80.3% | 1 |
| Aug 2026 | 14.8K | 9% | 2 | 135K | 81.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LiveRamp’s and Throtle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LiveRamp**: Measured on the search term “liveramp”.
- **Throtle**: Measured on the search term “throtle”.

- [LiveRamp profile](/demand/global-en/brands/liveramp)
- [Throtle profile](/demand/global-en/brands/throtle)
- [All identity resolution platforms worldwide](/demand/global-en/categories/identity-resolution-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LiveRamp or Throtle?

In August 2026, Throtle had more branded searches than LiveRamp among identity resolution platforms worldwide. Throtle was estimated to have 135K branded searches compared to LiveRamp’s 14.8K, and held an 81.9% Share of Search versus LiveRamp’s 9%.

## Cite this page

Brandwave. "LiveRamp vs Throtle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/liveramp-vs-throtle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/liveramp-vs-throtle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.