---
title: "Little Tikes vs Wickey: Which is more popular by branded search?"
description: "Which is more popular in search, Little Tikes or Wickey? Compare estimated monthly branded-search demand and Share of Search inside the Climbing frames set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/little-tikes-vs-wickey"
publisher: "Brandwave"
---

# Little Tikes vs Wickey: Which is more popular by branded search?

Which is more popular in search, Little Tikes or Wickey? Compare estimated monthly branded-search demand and Share of Search inside the Climbing frames set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Little Tikes and Wickey
- **Competitive set**: Climbing frames
- **Market**: Global
- **Month measured**: Aug 2026
- **Little Tikes Share of Search**: 75%
- **Wickey Share of Search**: <0.01%

## Which is more popular in search, Little Tikes or Wickey?

- In August 2026, Little Tikes had more branded searches than Wickey among climbing frames worldwide. Little Tikes was estimated to have 135K branded searches compared to Wickey’s 10, and held a 75% Share of Search versus Wickey’s <0.01%.
- Little Tikes was ahead of Wickey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among climbing frames worldwide moved from 80% to 75%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Wickey’s estimated Share of Search among climbing frames worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for climbing frames worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%.

## Month by month

| Month | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | Wickey estimated searches | Wickey Share of Search | Wickey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 80% | 1 | 10 | <0.01% | 6 |
| Nov 2025 | 165K | 81.8% | 1 | 20 | <0.01% | 6 |
| Dec 2025 | 165K | 83.2% | 1 | 10 | <0.01% | 6 |
| Jan 2026 | 110K | 77.1% | 1 | 10 | <0.01% | 6 |
| Feb 2026 | 110K | 73.6% | 1 | 10 | <0.01% | 6 |
| Mar 2026 | 135K | 59.2% | 1 | 30 | 0.01% | 6 |
| Apr 2026 | 135K | 59% | 1 | 40 | 0.02% | 6 |
| May 2026 | 165K | 62.1% | 1 | 20 | <0.01% | 6 |
| Jun 2026 | 135K | 65.9% | 1 | 10 | <0.01% | 6 |
| Jul 2026 | 135K | 69.3% | 1 | 10 | <0.01% | 6 |
| Aug 2026 | 135K | 75% | 1 | 10 | <0.01% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Little Tikes’ and Wickey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Little Tikes**: Measured on the search term “little tikes”.
- **Wickey**: Measured on the search term “wickey play”.

- [Little Tikes profile](/demand/global-en/brands/little-tikes)
- [Wickey profile](/demand/global-en/brands/wickey)
- [All climbing frames worldwide](/demand/global-en/categories/climbing-frames): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Little Tikes or Wickey?

In August 2026, Little Tikes had more branded searches than Wickey among climbing frames worldwide. Little Tikes was estimated to have 135K branded searches compared to Wickey’s 10, and held a 75% Share of Search versus Wickey’s <0.01%.

## Cite this page

Brandwave. "Little Tikes vs Wickey: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/little-tikes-vs-wickey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/little-tikes-vs-wickey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.