---
title: "Litmus vs MXToolbox: Which is searched more?"
description: "Is Litmus or MXToolbox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email deliverability testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/litmus-vs-mxtoolbox"
publisher: "Brandwave"
---

# Litmus vs MXToolbox: Which is searched more?

Is Litmus or MXToolbox more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email deliverability testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Litmus and MXToolbox
- **Competitive set**: Email deliverability testing tools
- **Market**: Global
- **Month measured**: Sep 2026
- **Litmus Share of Search**: 0.14%
- **MXToolbox Share of Search**: 70%

## Is Litmus or MXToolbox more popular in search?

- In September 2026, MXToolbox had more branded searches than Litmus among email deliverability testing tools worldwide. MXToolbox had about 301,000 branded searches, while Litmus had 590. MXToolbox made up 70% of all email deliverability testing tool searches we track, and Litmus accounted for 0.14%.
- MXToolbox was ahead of Litmus in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Litmus’ share of searches among email deliverability testing tools worldwide moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, MXToolbox’s share of searches among email deliverability testing tools worldwide moved from 66.5% to 70%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for email deliverability testing tools worldwide in September 2026?

- In September 2026, MXToolbox gained share of searches among email deliverability testing tools worldwide, from 67.1% to 70%.
- Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026.

## Month by month

| Month | Litmus estimated searches | Litmus Share of Search | Litmus rank | MXToolbox estimated searches | MXToolbox Share of Search | MXToolbox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.19% | 7 | 301K | 66.5% | 1 |
| Nov 2025 | 880 | 0.2% | 7 | 301K | 68.6% | 1 |
| Dec 2025 | 720 | 0.19% | 8 | 246K | 66.2% | 1 |
| Jan 2026 | 720 | 0.16% | 8 | 301K | 68.3% | 1 |
| Feb 2026 | 720 | 0.16% | 8 | 301K | 68.2% | 1 |
| Mar 2026 | 880 | 0.16% | 7 | 368K | 68.8% | 1 |
| Apr 2026 | 880 | 0.17% | 7 | 368K | 70.5% | 1 |
| May 2026 | 720 | 0.16% | 8 | 301K | 68.5% | 1 |
| Jun 2026 | 720 | 0.16% | 7 | 301K | 68.3% | 1 |
| Jul 2026 | 590 | 0.13% | 7 | 301K | 68.1% | 1 |
| Aug 2026 | 720 | 0.2% | 7 | 246K | 67.1% | 1 |
| Sep 2026 | 590 | 0.14% | 7 | 301K | 70% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Litmus’ and MXToolbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Litmus**: Measured on the search term “litmus email”.
- **MXToolbox**: Measured on the search term “mxtoolbox”.

- [Litmus profile](/demand/global-en/brands/litmus)
- [MXToolbox profile](/demand/global-en/brands/mxtoolbox)
- [All email deliverability testing tools worldwide](/demand/global-en/categories/email-deliverability-testing-tools): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Litmus or MXToolbox more popular in search?

In September 2026, MXToolbox had more branded searches than Litmus among email deliverability testing tools worldwide. MXToolbox had about 301,000 branded searches, while Litmus had 590. MXToolbox made up 70% of all email deliverability testing tool searches we track, and Litmus accounted for 0.14%.

## Cite this page

Brandwave. "Litmus vs MXToolbox: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/litmus-vs-mxtoolbox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/litmus-vs-mxtoolbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.