--- title: "Litmus vs MailMonitor: Which is searched more?" description: "Is Litmus or MailMonitor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email deliverability testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/litmus-vs-mailmonitor" publisher: "Brandwave" --- # Litmus vs MailMonitor: Which is searched more? Is Litmus or MailMonitor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email deliverability testing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Litmus and MailMonitor - **Competitive set**: Email deliverability testing tools - **Market**: Global - **Month measured**: Sep 2026 - **Litmus Share of Search**: 0.14% - **MailMonitor Share of Search**: 0.14% ## Is Litmus or MailMonitor more popular in search? - In September 2026, Litmus and MailMonitor were level in searches among email deliverability testing tools worldwide, with an estimated 590 branded searches each, at 0.14% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Litmus took it in April 2026, MailMonitor took it in May 2026. - Across the 12 months ending September 2026, Litmus’ share of searches among email deliverability testing tools worldwide moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 880 to 590. - Across the 12 months ending September 2026, MailMonitor’s share of searches among email deliverability testing tools worldwide moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 880 to 590. ## Top email deliverability testing tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Litmus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MailMonitor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GlockApps | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Mail-Tester | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MailReach | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MXToolbox | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Litmus | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailtrap | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | InboxAlly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MailMonitor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email deliverability testing tools - Asked ChatGPT "Which email deliverability testing tool should I use?": 1. GlockApps, 2. Mail-Tester, 3. MailReach, 4. Litmus, 5. Mailtrap - Asked ChatGPT "What are the best email deliverability testing tools?": 1. GlockApps, 2. Mail-Tester, 3. MailReach, 4. MXToolbox, 5. Mailtrap - Asked ChatGPT "What's the best email deliverability testing tool for better inbox placement?": 1. GlockApps, 2. MailReach, 3. Mail-Tester, 4. Litmus - Searched Google, AI Overview "email deliverability tool": 1. GlockApps, 2. MXToolbox - Searched Google, AI Overview "email spam test": 1. Mail-Tester Not named in any answer: InboxAlly and MailMonitor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email deliverability testing tools worldwide in September 2026? - Estimated monthly branded searches for Litmus worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026. - Estimated monthly branded searches for MailMonitor worldwide fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Month by month | Month | Litmus estimated searches | Litmus Share of Search | Litmus rank | MailMonitor estimated searches | MailMonitor Share of Search | MailMonitor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.19% | 7 | 880 | 0.19% | 8 | | Nov 2025 | 880 | 0.2% | 7 | 880 | 0.2% | 8 | | Dec 2025 | 720 | 0.19% | 8 | 880 | 0.24% | 7 | | Jan 2026 | 720 | 0.16% | 8 | 880 | 0.2% | 7 | | Feb 2026 | 720 | 0.16% | 8 | 880 | 0.2% | 7 | | Mar 2026 | 880 | 0.16% | 7 | 880 | 0.16% | 8 | | Apr 2026 | 880 | 0.17% | 7 | 720 | 0.14% | 8 | | May 2026 | 720 | 0.16% | 8 | 880 | 0.2% | 7 | | Jun 2026 | 720 | 0.16% | 7 | 720 | 0.16% | 8 | | Jul 2026 | 590 | 0.13% | 7 | 590 | 0.13% | 8 | | Aug 2026 | 720 | 0.2% | 7 | 720 | 0.2% | 8 | | Sep 2026 | 590 | 0.14% | 7 | 590 | 0.14% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Litmus’ and MailMonitor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Litmus**: Measured on the search term “litmus email”. - **MailMonitor**: Measured on the search term “mail monitor”. - [Litmus profile](/demand/global-en/brands/litmus) - [MailMonitor profile](/demand/global-en/brands/mailmonitor) - [All email deliverability testing tools worldwide](/demand/global-en/categories/email-deliverability-testing-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Litmus or MailMonitor more popular in search? In September 2026, Litmus and MailMonitor were level in searches among email deliverability testing tools worldwide, with an estimated 590 branded searches each, at 0.14% of the total each. ## Cite this page Brandwave. "Litmus vs MailMonitor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/litmus-vs-mailmonitor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/litmus-vs-mailmonitor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.