---
title: "Listerine vs TheraBreath: Which is searched more?"
description: "Which is more popular in search, Listerine or TheraBreath? Compare estimated monthly branded-search demand and Share of Search inside the Mouthwash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/listerine-vs-therabreath"
publisher: "Brandwave"
---

# Listerine vs TheraBreath: Which is searched more?

Which is more popular in search, Listerine or TheraBreath? Compare estimated monthly branded-search demand and Share of Search inside the Mouthwash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Listerine and TheraBreath
- **Competitive set**: Mouthwash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Listerine Share of Search**: 17.6%
- **TheraBreath Share of Search**: 7.9%

## Which is more popular in search, Listerine or TheraBreath?

- In August 2026, Listerine had more branded searches than TheraBreath among mouthwash brands worldwide. Listerine was estimated to have 301K branded searches compared to TheraBreath’s 135K, and held a 17.6% Share of Search versus TheraBreath’s 7.9%.
- Listerine was ahead of TheraBreath in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide moved from 16.9% to 17.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for mouthwash brands worldwide in August 2026?

- In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.
- In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%.

## Month by month

| Month | Listerine estimated searches | Listerine Share of Search | Listerine rank | TheraBreath estimated searches | TheraBreath Share of Search | TheraBreath rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 16.9% | 3 | 110K | 6.2% | 4 |
| Nov 2025 | 246K | 12.5% | 3 | 110K | 5.6% | 4 |
| Dec 2025 | 246K | 13.3% | 3 | 110K | 5.9% | 4 |
| Jan 2026 | 301K | 17.3% | 3 | 135K | 7.8% | 4 |
| Feb 2026 | 301K | 19% | 3 | 135K | 8.5% | 4 |
| Mar 2026 | 301K | 18.1% | 3 | 135K | 8.1% | 4 |
| Apr 2026 | 301K | 19.2% | 3 | 135K | 8.6% | 4 |
| May 2026 | 301K | 19.5% | 3 | 110K | 7.1% | 4 |
| Jun 2026 | 246K | 16.5% | 3 | 110K | 7.4% | 4 |
| Jul 2026 | 301K | 19% | 3 | 135K | 8.5% | 4 |
| Aug 2026 | 301K | 17.6% | 3 | 135K | 7.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Listerine’s and TheraBreath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Listerine**: Measured on the search term “listerine”.
- **TheraBreath**: Measured on the search term “therabreath”.

- [Listerine profile](/demand/global-en/brands/listerine)
- [TheraBreath profile](/demand/global-en/brands/therabreath)
- [All mouthwash brands worldwide](/demand/global-en/categories/mouthwash-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Listerine or TheraBreath?

In August 2026, Listerine had more branded searches than TheraBreath among mouthwash brands worldwide. Listerine was estimated to have 301K branded searches compared to TheraBreath’s 135K, and held a 17.6% Share of Search versus TheraBreath’s 7.9%.

## Cite this page

Brandwave. "Listerine vs TheraBreath: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/listerine-vs-therabreath

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/listerine-vs-therabreath. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.