---
title: "Listerine vs Sensodyne: Which is searched more?"
description: "Which is more popular in search, Listerine or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/listerine-vs-sensodyne"
publisher: "Brandwave"
---

# Listerine vs Sensodyne: Which is searched more?

Which is more popular in search, Listerine or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Listerine and Sensodyne
- **Competitive set**: Oral care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Listerine Share of Search**: 12.8%
- **Sensodyne Share of Search**: 25.5%

## Which is more popular in search, Listerine or Sensodyne?

- In September 2026, Sensodyne had more branded searches than Listerine among oral care brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Listerine’s 447K, and held a 25.5% Share of Search versus Listerine’s 12.8%.
- Sensodyne was ahead of Listerine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Listerine’s estimated Share of Search among oral care brands worldwide moved from 13.2% to 12.8%, and its estimated monthly branded searches moved from 438K to 447K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among oral care brands worldwide moved from 21.4% to 25.5%, and its estimated monthly branded searches moved from 713K to 891K.

## How did search popularity change for oral care brands worldwide in September 2026?

- In September 2026, Sensodyne gained estimated Share of Search among oral care brands worldwide, from 24.9% to 25.5%.
- In September 2026, Listerine lost estimated Share of Search among oral care brands worldwide, from 13.5% to 12.8%.

## Month by month

| Month | Listerine estimated searches | Listerine Share of Search | Listerine rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 438K | 13.2% | 4 | 713K | 21.4% | 2 |
| Nov 2025 | 383K | 10.6% | 4 | 724K | 20.1% | 2 |
| Dec 2025 | 383K | 10.8% | 4 | 765K | 21.6% | 2 |
| Jan 2026 | 454K | 13.1% | 4 | 922K | 26.5% | 1 |
| Feb 2026 | 447K | 14.5% | 4 | 765K | 24.8% | 1 |
| Mar 2026 | 452K | 13.6% | 4 | 785K | 23.6% | 1 |
| Apr 2026 | 447K | 13.8% | 4 | 820K | 25.3% | 1 |
| May 2026 | 438K | 14% | 4 | 754K | 24.2% | 1 |
| Jun 2026 | 383K | 12.6% | 4 | 765K | 25.2% | 1 |
| Jul 2026 | 447K | 13.8% | 4 | 840K | 26% | 1 |
| Aug 2026 | 463K | 13.5% | 4 | 854K | 24.9% | 1 |
| Sep 2026 | 447K | 12.8% | 4 | 891K | 25.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Listerine’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Listerine**: Measured on the search terms “listerine”, “listerine mint cool”, “listerine mouthwash” and “listerine total care”, summed into one figure.
- **Sensodyne**: Measured on the search terms “sensodyne”, “sensodyne enamel”, “sensodyne rapid relief” and “sensodyne toothpaste”, summed into one figure.

- [Listerine profile](/demand/global-en/brands/listerine)
- [Sensodyne profile](/demand/global-en/brands/sensodyne)
- [All oral care brands worldwide](/demand/global-en/categories/oral-care-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Listerine or Sensodyne?

In September 2026, Sensodyne had more branded searches than Listerine among oral care brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Listerine’s 447K, and held a 25.5% Share of Search versus Listerine’s 12.8%.

## Cite this page

Brandwave. "Listerine vs Sensodyne: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/listerine-vs-sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/listerine-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.