--- title: "Liquitex vs Prismacolor: Which is searched more?" description: "Is Liquitex or Prismacolor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/liquitex-vs-prismacolor" publisher: "Brandwave" --- # Liquitex vs Prismacolor: Which is searched more? Is Liquitex or Prismacolor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Liquitex and Prismacolor - **Competitive set**: Art supply brands - **Market**: Global - **Month measured**: Sep 2026 - **Liquitex Share of Search**: 1.1% - **Prismacolor Share of Search**: 5.6% ## Is Liquitex or Prismacolor more popular in search? - In September 2026, Prismacolor had more branded searches than Liquitex among art supply brands worldwide. Prismacolor had about 74,000 branded searches, while Liquitex had 14,800. Prismacolor made up 5.6% of all art supply brand searches we track, and Liquitex accounted for 1.1%. - Prismacolor was ahead of Liquitex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Liquitex’s share of searches among art supply brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Prismacolor’s share of searches among art supply brands worldwide moved from 5.4% to 5.6%, and its estimated monthly branded searches held steady at 74K. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prismacolor appeared in all five answers. Liquitex was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Prismacolor was listed before Liquitex in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell - Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola - Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent - Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu - Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex Not named in any answer: Posca and Pentel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art supply brands worldwide in September 2026? - In September 2026, Prismacolor lost share of searches among art supply brands worldwide, from 7.4% to 5.6%. - Estimated monthly branded searches for Liquitex worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Liquitex estimated searches | Liquitex Share of Search | Liquitex rank | Prismacolor estimated searches | Prismacolor Share of Search | Prismacolor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 1.3% | 13 | 74K | 5.4% | 7 | | Nov 2025 | 14.8K | 1% | 14 | 74K | 5% | 6 | | Dec 2025 | 18.1K | 1.1% | 13 | 74K | 4.7% | 6 | | Jan 2026 | 18.1K | 1.3% | 13 | 74K | 5.2% | 7 | | Feb 2026 | 14.8K | 1.2% | 13 | 74K | 5.9% | 6 | | Mar 2026 | 14.8K | 1.2% | 14 | 60.5K | 4.9% | 8 | | Apr 2026 | 14.8K | 1.2% | 13 | 60.5K | 5% | 6 | | May 2026 | 14.8K | 1.2% | 13 | 60.5K | 5% | 6 | | Jun 2026 | 18.1K | 1.6% | 13 | 49.5K | 4.4% | 8 | | Jul 2026 | 14.8K | 1.2% | 13 | 74K | 6% | 6 | | Aug 2026 | 14.8K | 1% | 13 | 110K | 7.4% | 6 | | Sep 2026 | 14.8K | 1.1% | 13 | 74K | 5.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Liquitex’s and Prismacolor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Liquitex**: Measured on the search term “liquitex”. - **Prismacolor**: Measured on the search term “prismacolor”. - [Liquitex profile](/demand/global-en/brands/liquitex) - [Prismacolor profile](/demand/global-en/brands/prismacolor) - [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Liquitex or Prismacolor more popular in search? In September 2026, Prismacolor had more branded searches than Liquitex among art supply brands worldwide. Prismacolor had about 74,000 branded searches, while Liquitex had 14,800. Prismacolor made up 5.6% of all art supply brand searches we track, and Liquitex accounted for 1.1%. ## Cite this page Brandwave. "Liquitex vs Prismacolor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/liquitex-vs-prismacolor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/liquitex-vs-prismacolor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.