---
title: "Liqui Moly vs Pennzoil: Which is searched more?"
description: "Which is more popular in search, Liqui Moly or Pennzoil? Compare estimated monthly branded-search demand and Share of Search inside the Motor oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/liqui-moly-vs-pennzoil"
publisher: "Brandwave"
---

# Liqui Moly vs Pennzoil: Which is searched more?

Which is more popular in search, Liqui Moly or Pennzoil? Compare estimated monthly branded-search demand and Share of Search inside the Motor oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Liqui Moly and Pennzoil
- **Competitive set**: Motor oil brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Liqui Moly Share of Search**: 20.2%
- **Pennzoil Share of Search**: 0.91%

## Which is more popular in search, Liqui Moly or Pennzoil?

- In August 2026, Liqui Moly had more branded searches than Pennzoil among motor oil brands worldwide. Liqui Moly was estimated to have 1.1M branded searches compared to Pennzoil’s 49.5K, and held a 20.2% Share of Search versus Pennzoil’s 0.91%.
- Liqui Moly was ahead of Pennzoil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Liqui Moly’s estimated Share of Search among motor oil brands worldwide moved from 19.6% to 20.2%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Pennzoil’s estimated Share of Search among motor oil brands worldwide moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 49.5K.

## How did search popularity change for motor oil brands worldwide in August 2026?

- In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 17.1% to 20.2%.

## Month by month

| Month | Liqui Moly estimated searches | Liqui Moly Share of Search | Liqui Moly rank | Pennzoil estimated searches | Pennzoil Share of Search | Pennzoil rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 19.6% | 2 | 49.5K | 0.88% | 5 |
| Nov 2025 | 900K | 18.8% | 2 | 49.5K | 1% | 5 |
| Dec 2025 | 900K | 19.4% | 2 | 49.5K | 1.1% | 5 |
| Jan 2026 | 900K | 18.7% | 2 | 60.5K | 1.3% | 5 |
| Feb 2026 | 900K | 21.7% | 2 | 49.5K | 1.2% | 5 |
| Mar 2026 | 1.1M | 19.5% | 2 | 60.5K | 1.1% | 5 |
| Apr 2026 | 1.1M | 22.7% | 2 | 49.5K | 1% | 5 |
| May 2026 | 1.1M | 20.2% | 2 | 49.5K | 0.91% | 5 |
| Jun 2026 | 900K | 17.1% | 2 | 49.5K | 0.94% | 5 |
| Jul 2026 | 900K | 17.1% | 2 | 49.5K | 0.94% | 5 |
| Aug 2026 | 1.1M | 20.2% | 2 | 49.5K | 0.91% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Liqui Moly’s and Pennzoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Liqui Moly**: Measured on the search terms “liqui moly” and “liquimoly”, summed into one figure.
- **Pennzoil**: Measured on the search term “pennzoil”.

- [Liqui Moly profile](/demand/global-en/brands/liqui-moly)
- [Pennzoil profile](/demand/global-en/brands/pennzoil)
- [All motor oil brands worldwide](/demand/global-en/categories/motor-oil-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Liqui Moly or Pennzoil?

In August 2026, Liqui Moly had more branded searches than Pennzoil among motor oil brands worldwide. Liqui Moly was estimated to have 1.1M branded searches compared to Pennzoil’s 49.5K, and held a 20.2% Share of Search versus Pennzoil’s 0.91%.

## Cite this page

Brandwave. "Liqui Moly vs Pennzoil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/liqui-moly-vs-pennzoil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/liqui-moly-vs-pennzoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.