---
title: "Lipton vs Tetley: Which is more popular by branded search?"
description: "Which is more popular in search, Lipton or Tetley? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lipton-vs-tetley"
publisher: "Brandwave"
---

# Lipton vs Tetley: Which is more popular by branded search?

Which is more popular in search, Lipton or Tetley? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lipton and Tetley
- **Competitive set**: Tea brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lipton Share of Search**: 35.3%
- **Tetley Share of Search**: 10.6%

## Which is more popular in search, Lipton or Tetley?

- In August 2026, Lipton had more branded searches than Tetley among tea brands worldwide. Lipton was estimated to have 74K branded searches compared to Tetley’s 22.2K, and held a 35.3% Share of Search versus Tetley’s 10.6%.
- Lipton was ahead of Tetley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands worldwide moved from 36.8% to 35.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Tetley’s estimated Share of Search among tea brands worldwide moved from 9% to 10.6%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for tea brands worldwide in August 2026?

- In August 2026, Tetley gained estimated Share of Search among tea brands worldwide, from 8.8% to 10.6%.
- In August 2026, Lipton lost estimated Share of Search among tea brands worldwide, from 36% to 35.3%.

## Month by month

| Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Tetley estimated searches | Tetley Share of Search | Tetley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 36.8% | 2 | 22.2K | 9% | 4 |
| Nov 2025 | 90.5K | 36.8% | 2 | 22.2K | 9% | 4 |
| Dec 2025 | 90.5K | 36.8% | 2 | 22.2K | 9% | 4 |
| Jan 2026 | 90.5K | 36.8% | 2 | 22.2K | 9% | 4 |
| Feb 2026 | 74K | 36% | 2 | 22.2K | 10.8% | 3 |
| Mar 2026 | 74K | 36% | 2 | 22.2K | 10.8% | 3 |
| Apr 2026 | 74K | 36.7% | 2 | 18.1K | 9% | 4 |
| May 2026 | 74K | 36% | 2 | 18.1K | 8.8% | 4 |
| Jun 2026 | 74K | 36.6% | 2 | 18.1K | 8.9% | 4 |
| Jul 2026 | 74K | 36% | 2 | 18.1K | 8.8% | 4 |
| Aug 2026 | 74K | 35.3% | 2 | 22.2K | 10.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lipton’s and Tetley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lipton**: Measured on the search term “lipton tea”.
- **Tetley**: Measured on the search term “tetley”.

- [Lipton profile](/demand/global-en/brands/lipton)
- [Tetley profile](/demand/global-en/brands/tetley)
- [All tea brands worldwide](/demand/global-en/categories/tea-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lipton or Tetley?

In August 2026, Lipton had more branded searches than Tetley among tea brands worldwide. Lipton was estimated to have 74K branded searches compared to Tetley’s 22.2K, and held a 35.3% Share of Search versus Tetley’s 10.6%.

## Cite this page

Brandwave. "Lipton vs Tetley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lipton-vs-tetley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lipton-vs-tetley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.