---
title: "Lipton vs Progresso: Which is searched more?"
description: "Which is more popular in search, Lipton or Progresso? Compare estimated monthly branded-search demand and Share of Search inside the Chicken noodle soup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lipton-vs-progresso"
publisher: "Brandwave"
---

# Lipton vs Progresso: Which is searched more?

Which is more popular in search, Lipton or Progresso? Compare estimated monthly branded-search demand and Share of Search inside the Chicken noodle soup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lipton and Progresso
- **Competitive set**: Chicken noodle soup brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Lipton Share of Search**: 2.7%
- **Progresso Share of Search**: 16.7%

## Which is more popular in search, Lipton or Progresso?

- In September 2026, Progresso had more branded searches than Lipton among chicken noodle soup brands worldwide. Progresso was estimated to have 74K branded searches compared to Lipton’s 12.1K, and held a 16.7% Share of Search versus Lipton’s 2.7%.
- Progresso was ahead of Lipton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lipton’s estimated Share of Search among chicken noodle soup brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among chicken noodle soup brands worldwide moved from 17.7% to 16.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for chicken noodle soup brands worldwide in September 2026?

- In September 2026, Lipton gained estimated Share of Search among chicken noodle soup brands worldwide, from 2% to 2.7%.
- In September 2026, Progresso lost estimated Share of Search among chicken noodle soup brands worldwide, from 18.4% to 16.7%.

## Month by month

| Month | Lipton estimated searches | Lipton Share of Search | Lipton rank | Progresso estimated searches | Progresso Share of Search | Progresso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 1.9% | 3 | 90.5K | 17.7% | 2 |
| Nov 2025 | 12.1K | 0.99% | 3 | 90.5K | 7.4% | 2 |
| Dec 2025 | 14.8K | 2.3% | 3 | 90.5K | 13.9% | 2 |
| Jan 2026 | 14.8K | 3% | 3 | 90.5K | 18.6% | 2 |
| Feb 2026 | 12.1K | 2.7% | 3 | 74K | 16.7% | 2 |
| Mar 2026 | 12.1K | 2.6% | 3 | 90.5K | 19.7% | 2 |
| Apr 2026 | 9.9K | 2.3% | 3 | 90.5K | 20.7% | 2 |
| May 2026 | 9.9K | 2.3% | 3 | 90.5K | 20.7% | 2 |
| Jun 2026 | 8.1K | 1.9% | 3 | 90.5K | 21.6% | 2 |
| Jul 2026 | 8.1K | 2% | 3 | 74K | 18.4% | 2 |
| Aug 2026 | 8.1K | 2% | 3 | 74K | 18.4% | 2 |
| Sep 2026 | 12.1K | 2.7% | 3 | 74K | 16.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Lipton’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lipton**: Measured on the search term “lipton chicken noodle soup”.
- **Progresso**: Measured on the search term “progresso”.

- [Lipton profile](/demand/global-en/brands/lipton)
- [Progresso profile](/demand/global-en/brands/progresso)
- [All chicken noodle soup brands worldwide](/demand/global-en/categories/chicken-noodle-soup-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lipton or Progresso?

In September 2026, Progresso had more branded searches than Lipton among chicken noodle soup brands worldwide. Progresso was estimated to have 74K branded searches compared to Lipton’s 12.1K, and held a 16.7% Share of Search versus Lipton’s 2.7%.

## Cite this page

Brandwave. "Lipton vs Progresso: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lipton-vs-progresso

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lipton-vs-progresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.