---
title: "Linktree vs Stan Store: Which is more popular by branded search?"
description: "Which is more popular in search, Linktree or Stan Store? Compare estimated monthly branded-search demand and Share of Search inside the Link-in-bio tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/linktree-vs-stan-store"
publisher: "Brandwave"
---

# Linktree vs Stan Store: Which is more popular by branded search?

Which is more popular in search, Linktree or Stan Store? Compare estimated monthly branded-search demand and Share of Search inside the Link-in-bio tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Linktree and Stan Store
- **Competitive set**: Link-in-bio tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Linktree Share of Search**: 82.2%
- **Stan Store Share of Search**: 6.5%

## Which is more popular in search, Linktree or Stan Store?

- In August 2026, Linktree had more branded searches than Stan Store among link-in-bio tools worldwide. Linktree was estimated to have 1.9M branded searches compared to Stan Store’s 152K, and held an 82.2% Share of Search versus Stan Store’s 6.5%.
- Linktree was ahead of Stan Store in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link-in-bio tools worldwide moved from 85.4% to 82.2%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
- Across the 11 months ending August 2026, Stan Store’s estimated Share of Search among link-in-bio tools worldwide moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 179K to 152K.

## How did search popularity change for link-in-bio tools worldwide in August 2026?

- In August 2026, Beacons overtook Stan Store to rank 2nd among link-in-bio tools worldwide, at 7.7%.
- In August 2026, Linktree lost estimated Share of Search among link-in-bio tools worldwide, from 83.6% to 82.2%.
- Estimated monthly branded searches for Stan Store worldwide fell 14.6% over 11 measured months, from 179K to 152K in August 2026.

## Month by month

| Month | Linktree estimated searches | Linktree Share of Search | Linktree rank | Stan Store estimated searches | Stan Store Share of Search | Stan Store rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 85.4% | 1 | 179K | 6.6% | 2 |
| Nov 2025 | 1.9M | 82% | 1 | 177K | 7.6% | 2 |
| Dec 2025 | 1.9M | 82.1% | 1 | 171K | 7.4% | 2 |
| Jan 2026 | 2.3M | 82.2% | 1 | 218K | 7.6% | 2 |
| Feb 2026 | 1.9M | 80.6% | 1 | 178K | 7.4% | 3 |
| Mar 2026 | 2.4M | 82.3% | 1 | 216K | 7.5% | 2 |
| Apr 2026 | 1.9M | 80.7% | 1 | 185K | 7.7% | 2 |
| May 2026 | 2M | 80.8% | 1 | 184K | 7.6% | 2 |
| Jun 2026 | 2M | 83.6% | 1 | 151K | 6.4% | 2 |
| Jul 2026 | 2M | 83.6% | 1 | 153K | 6.5% | 2 |
| Aug 2026 | 1.9M | 82.2% | 1 | 152K | 6.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Linktree’s and Stan Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Linktree**: Measured on the search terms “create a linktree”, “free linktree”, “how to make a linktree”, “link tree”, “linktr ee”, “linktr.ee”, “Linktree”, “linktree app”, “linktree com”, “linktree for instagram”, “linktree for instagram bio”, “linktree for tiktok”, “linktree free”, “linktree free plan”, “linktree instagram”, “linktree link in bio”, “linktree price”, “linktree pricing”, “linktree pro”, “linktree shop”, “linktree website”, “linktree.com” and “what is linktree”, summed into one figure.
- **Stan Store**: Measured on the search terms “stan creator store”, “stan link in bio”, “Stan Store”, “stan store app”, “stan store free”, “stan store free trial”, “stan store link in bio”, “stan store price”, “stan store pricing”, “stan store uk”, “stan your creator store”, “stan.store”, “stanstore”, “the stan store” and “what is stan store”, summed into one figure.

- [Linktree profile](/demand/global-en/brands/linktree)
- [Stan Store profile](/demand/global-en/brands/stan-store)
- [All link-in-bio tools worldwide](/demand/global-en/categories/link-in-bio-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Linktree or Stan Store?

In August 2026, Linktree had more branded searches than Stan Store among link-in-bio tools worldwide. Linktree was estimated to have 1.9M branded searches compared to Stan Store’s 152K, and held an 82.2% Share of Search versus Stan Store’s 6.5%.

## Cite this page

Brandwave. "Linktree vs Stan Store: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/linktree-vs-stan-store

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/linktree-vs-stan-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
