---
title: "LinkedIn vs ZipRecruiter: Which is more popular by branded search?"
description: "Which is more popular in search, LinkedIn or ZipRecruiter? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/linkedin-vs-ziprecruiter"
publisher: "Brandwave"
---

# LinkedIn vs ZipRecruiter: Which is more popular by branded search?

Which is more popular in search, LinkedIn or ZipRecruiter? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LinkedIn and ZipRecruiter
- **Competitive set**: Job boards
- **Market**: Global
- **Month measured**: Aug 2026
- **LinkedIn Share of Search**: 55.9%
- **ZipRecruiter Share of Search**: 1%

## Which is more popular in search, LinkedIn or ZipRecruiter?

- In August 2026, LinkedIn had more branded searches than ZipRecruiter among job boards worldwide. LinkedIn was estimated to have 55.6M branded searches compared to ZipRecruiter’s 1M, and held a 55.9% Share of Search versus ZipRecruiter’s 1%.
- LinkedIn was ahead of ZipRecruiter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn’s estimated Share of Search among job boards worldwide moved from 61.1% to 55.9%, and its estimated monthly branded searches moved from 68M to 55.6M.
- Across the 11 months ending August 2026, ZipRecruiter’s estimated Share of Search among job boards worldwide moved from 0.9% to 1%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for job boards worldwide in August 2026?

- Estimated monthly branded searches for LinkedIn worldwide fell 18.2% over 11 measured months, from 68M to 55.6M in August 2026.

## Month by month

| Month | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | ZipRecruiter estimated searches | ZipRecruiter Share of Search | ZipRecruiter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68M | 61.1% | 1 | 1M | 0.9% | 5 |
| Nov 2025 | 55.6M | 56.3% | 1 | 823K | 0.83% | 5 |
| Dec 2025 | 55.6M | 61.1% | 1 | 823K | 0.9% | 5 |
| Jan 2026 | 68M | 61.1% | 1 | 1M | 0.9% | 5 |
| Feb 2026 | 55.6M | 56.2% | 1 | 1M | 1% | 5 |
| Mar 2026 | 68M | 61.1% | 1 | 1M | 0.9% | 5 |
| Apr 2026 | 55.6M | 56.2% | 1 | 1M | 1% | 5 |
| May 2026 | 55.6M | 56.4% | 1 | 1M | 1% | 5 |
| Jun 2026 | 55.6M | 56.4% | 1 | 1M | 1% | 5 |
| Jul 2026 | 55.6M | 56.4% | 1 | 1M | 1% | 5 |
| Aug 2026 | 55.6M | 55.9% | 1 | 1M | 1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LinkedIn’s and ZipRecruiter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LinkedIn**: Measured on the search term “linkedin”.
- **ZipRecruiter**: Measured on the search term “ziprecruiter”.

- [LinkedIn profile](/demand/global-en/brands/linkedin)
- [ZipRecruiter profile](/demand/global-en/brands/ziprecruiter)
- [All job boards worldwide](/demand/global-en/categories/job-boards): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LinkedIn or ZipRecruiter?

In August 2026, LinkedIn had more branded searches than ZipRecruiter among job boards worldwide. LinkedIn was estimated to have 55.6M branded searches compared to ZipRecruiter’s 1M, and held a 55.9% Share of Search versus ZipRecruiter’s 1%.

## Cite this page

Brandwave. "LinkedIn vs ZipRecruiter: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/linkedin-vs-ziprecruiter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/linkedin-vs-ziprecruiter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.