---
title: "LinkedIn vs WhatsApp: Which is searched more?"
description: "Is LinkedIn or WhatsApp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/linkedin-vs-whatsapp"
publisher: "Brandwave"
---

# LinkedIn vs WhatsApp: Which is searched more?

Is LinkedIn or WhatsApp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LinkedIn and WhatsApp
- **Competitive set**: Social media platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **LinkedIn Share of Search**: 2.1%
- **WhatsApp Share of Search**: 8.6%

## Is LinkedIn or WhatsApp more popular in search?

- In September 2026, WhatsApp had more branded searches than LinkedIn among social media platforms worldwide. WhatsApp had about 277 million branded searches, while LinkedIn had 68 million. WhatsApp made up 8.6% of all social media platform searches we track, and LinkedIn accounted for 2.1%.
- WhatsApp was ahead of LinkedIn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LinkedIn’s share of searches among social media platforms worldwide moved from 2% to 2.1%, and its estimated monthly branded searches held steady at 68M.
- Across the 12 months ending September 2026, WhatsApp’s share of searches among social media platforms worldwide moved from 6.6% to 8.6%, and its estimated monthly branded searches moved from 226M to 277M.

## How did search popularity change for social media platforms worldwide in September 2026?

- In September 2026, WhatsApp gained share of searches among social media platforms worldwide, from 7.1% to 8.6%.
- In September 2026, LinkedIn rose from 8th to 7th among social media platforms worldwide.

## Month by month

| Month | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | WhatsApp estimated searches | WhatsApp Share of Search | WhatsApp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68M | 2% | 7 | 226M | 6.6% | 4 |
| Nov 2025 | 55.6M | 1.8% | 7 | 226M | 7.2% | 4 |
| Dec 2025 | 55.6M | 1.6% | 7 | 185M | 5.5% | 4 |
| Jan 2026 | 68M | 2.2% | 7 | 185M | 5.9% | 4 |
| Feb 2026 | 55.6M | 1.8% | 7 | 185M | 6% | 4 |
| Mar 2026 | 68M | 2% | 7 | 226M | 6.5% | 4 |
| Apr 2026 | 55.6M | 1.8% | 7 | 226M | 7.1% | 4 |
| May 2026 | 55.6M | 1.8% | 7 | 226M | 7.1% | 4 |
| Jun 2026 | 55.6M | 1.8% | 7 | 226M | 7.1% | 4 |
| Jul 2026 | 55.6M | 1.8% | 7 | 226M | 7.1% | 4 |
| Aug 2026 | 55.6M | 1.7% | 8 | 226M | 7.1% | 4 |
| Sep 2026 | 68M | 2.1% | 7 | 277M | 8.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using LinkedIn’s and WhatsApp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LinkedIn**: Measured on the search term “linkedin”.
- **WhatsApp**: Measured on the search term “whatsapp”.

- [LinkedIn profile](/demand/global-en/brands/linkedin)
- [WhatsApp profile](/demand/global-en/brands/whatsapp)
- [All social media platforms worldwide](/demand/global-en/categories/social-media-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is LinkedIn or WhatsApp more popular in search?

In September 2026, WhatsApp had more branded searches than LinkedIn among social media platforms worldwide. WhatsApp had about 277 million branded searches, while LinkedIn had 68 million. WhatsApp made up 8.6% of all social media platform searches we track, and LinkedIn accounted for 2.1%.

## Cite this page

Brandwave. "LinkedIn vs WhatsApp: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/linkedin-vs-whatsapp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/linkedin-vs-whatsapp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.