---
title: "LinkedIn vs Reddit: Which is searched more?"
description: "Which is more popular in search, LinkedIn or Reddit? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/linkedin-vs-reddit"
publisher: "Brandwave"
---

# LinkedIn vs Reddit: Which is searched more?

Which is more popular in search, LinkedIn or Reddit? Compare estimated monthly branded-search demand and Share of Search inside the Social media platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LinkedIn and Reddit
- **Competitive set**: Social media platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **LinkedIn Share of Search**: 2.3%
- **Reddit Share of Search**: 1.9%

## Which is more popular in search, LinkedIn or Reddit?

- In September 2026, LinkedIn had more branded searches than Reddit among social media platforms worldwide. LinkedIn was estimated to have 68M branded searches compared to Reddit’s 55.6M, and held a 2.3% Share of Search versus Reddit’s 1.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Reddit took it in August 2026, LinkedIn took it in September 2026.
- Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among social media platforms worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 68M.
- Across the 12 months ending September 2026, Reddit’s estimated Share of Search among social media platforms worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 45.5M to 55.6M.

## How did search popularity change for social media platforms worldwide in September 2026?

- In September 2026, LinkedIn rose from 7th to 6th among social media platforms worldwide.
- In September 2026, Reddit fell from 6th to 7th among social media platforms worldwide.

## Month by month

| Month | LinkedIn estimated searches | LinkedIn Share of Search | LinkedIn rank | Reddit estimated searches | Reddit Share of Search | Reddit rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68M | 2.1% | 6 | 45.5M | 1.4% | 7 |
| Nov 2025 | 55.6M | 1.9% | 6 | 45.5M | 1.6% | 7 |
| Dec 2025 | 55.6M | 1.7% | 6 | 45.5M | 1.4% | 7 |
| Jan 2026 | 68M | 2.3% | 6 | 55.6M | 1.9% | 7 |
| Feb 2026 | 55.6M | 1.9% | 6 | 55.6M | 1.9% | 7 |
| Mar 2026 | 68M | 2.1% | 6 | 55.6M | 1.7% | 7 |
| Apr 2026 | 55.6M | 1.9% | 6 | 55.6M | 1.9% | 7 |
| May 2026 | 55.6M | 1.9% | 6 | 55.6M | 1.9% | 7 |
| Jun 2026 | 55.6M | 1.9% | 6 | 55.6M | 1.9% | 7 |
| Jul 2026 | 55.6M | 1.9% | 6 | 55.6M | 1.9% | 7 |
| Aug 2026 | 55.6M | 1.9% | 7 | 68M | 2.3% | 6 |
| Sep 2026 | 68M | 2.3% | 6 | 55.6M | 1.9% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using LinkedIn’s and Reddit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LinkedIn**: Measured on the search term “linkedin”.
- **Reddit**: Measured on the search term “reddit”.

- [LinkedIn profile](/demand/global-en/brands/linkedin)
- [Reddit profile](/demand/global-en/brands/reddit)
- [All social media platforms worldwide](/demand/global-en/categories/social-media-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LinkedIn or Reddit?

In September 2026, LinkedIn had more branded searches than Reddit among social media platforms worldwide. LinkedIn was estimated to have 68M branded searches compared to Reddit’s 55.6M, and held a 2.3% Share of Search versus Reddit’s 1.9%.

## Cite this page

Brandwave. "LinkedIn vs Reddit: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/linkedin-vs-reddit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/linkedin-vs-reddit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.