--- title: "LinkedIn Sales Navigator vs Lusha: Which is searched more?" description: "Is LinkedIn Sales Navigator or Lusha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/linkedin-sales-navigator-vs-lusha" publisher: "Brandwave" --- # LinkedIn Sales Navigator vs Lusha: Which is searched more? Is LinkedIn Sales Navigator or Lusha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LinkedIn Sales Navigator and Lusha - **Competitive set**: Sales prospecting platforms - **Market**: Global - **Month measured**: Sep 2026 - **LinkedIn Sales Navigator Share of Search**: 12.9% - **Lusha Share of Search**: 19.3% ## Is LinkedIn Sales Navigator or Lusha more popular in search? - In September 2026, Lusha had more branded searches than LinkedIn Sales Navigator among sales prospecting platforms worldwide. Lusha had about 201,000 branded searches, while LinkedIn Sales Navigator had 135,000. Lusha made up 19.3% of all sales prospecting platform searches we track, and LinkedIn Sales Navigator accounted for 12.9%. - Lusha was ahead of LinkedIn Sales Navigator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among sales prospecting platforms worldwide moved from 16.2% to 12.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Lusha’s share of searches among sales prospecting platforms worldwide moved from 19.8% to 19.3%, and its estimated monthly branded searches held steady at 201K. ## Top sales prospecting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Lusha was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LinkedIn Sales Navigator was listed before Lusha in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Clay | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Outreach | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Reply.io | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | lemlist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartlead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instantly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales prospecting platforms - Asked ChatGPT "Which sales prospecting platform should I use?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Clay - Asked ChatGPT "What are the best sales prospecting platforms?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Clay, 5. Cognism, 6. Lusha, 7. Outreach - Asked ChatGPT "What's the best sales prospecting platform for a sales team?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. LinkedIn Sales Navigator, 5. Lusha, 6. Clay, 7. Outreach - Searched Google, AI Overview "sales prospecting platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay, 6. Outreach, 7. Reply.io - Searched Google, AI Overview "prospecting software": 1. Outreach, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Lusha, 5. ZoomInfo, 6. Cognism, 7. Clay Not named in any answer: lemlist, Smartlead and Instantly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales prospecting platforms worldwide in September 2026? - In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches. - In September 2026, LinkedIn Sales Navigator lost share of searches among sales prospecting platforms worldwide, from 14.5% to 12.9%. ## Month by month | Month | LinkedIn Sales Navigator estimated searches | LinkedIn Sales Navigator Share of Search | LinkedIn Sales Navigator rank | Lusha estimated searches | Lusha Share of Search | Lusha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 16.2% | 4 | 201K | 19.8% | 2 | | Nov 2025 | 135K | 14% | 4 | 201K | 20.9% | 2 | | Dec 2025 | 121K | 14.7% | 4 | 165K | 20% | 3 | | Jan 2026 | 165K | 16% | 4 | 201K | 19.6% | 3 | | Feb 2026 | 165K | 15.7% | 4 | 201K | 19.1% | 3 | | Mar 2026 | 165K | 13.4% | 4 | 201K | 16.4% | 3 | | Apr 2026 | 165K | 12.8% | 4 | 201K | 15.6% | 3 | | May 2026 | 151K | 13.4% | 4 | 201K | 17.8% | 3 | | Jun 2026 | 165K | 15.2% | 4 | 201K | 18.6% | 3 | | Jul 2026 | 151K | 14.2% | 4 | 201K | 18.9% | 3 | | Aug 2026 | 135K | 14.5% | 4 | 165K | 17.8% | 3 | | Sep 2026 | 135K | 12.9% | 4 | 201K | 19.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s and Lusha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LinkedIn Sales Navigator**: Measured on the search terms “linkedin sales navigator” and “sales navigator”, summed into one figure. - **Lusha**: Measured on the search terms “lusha” and “lusha sales intelligence”, summed into one figure. - [LinkedIn Sales Navigator profile](/demand/global-en/brands/linkedin-sales-navigator) - [Lusha profile](/demand/global-en/brands/lusha) - [All sales prospecting platforms worldwide](/demand/global-en/categories/sales-prospecting-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LinkedIn Sales Navigator or Lusha more popular in search? In September 2026, Lusha had more branded searches than LinkedIn Sales Navigator among sales prospecting platforms worldwide. Lusha had about 201,000 branded searches, while LinkedIn Sales Navigator had 135,000. Lusha made up 19.3% of all sales prospecting platform searches we track, and LinkedIn Sales Navigator accounted for 12.9%. ## Cite this page Brandwave. "LinkedIn Sales Navigator vs Lusha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/linkedin-sales-navigator-vs-lusha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/linkedin-sales-navigator-vs-lusha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.