---
title: "LinkedIn Learning vs Udemy: Which is more popular by branded search?"
description: "Which is more popular in search, LinkedIn Learning or Udemy? Compare estimated monthly branded-search demand and Share of Search inside the Professional certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/linkedin-learning-vs-udemy"
publisher: "Brandwave"
---

# LinkedIn Learning vs Udemy: Which is more popular by branded search?

Which is more popular in search, LinkedIn Learning or Udemy? Compare estimated monthly branded-search demand and Share of Search inside the Professional certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LinkedIn Learning and Udemy
- **Competitive set**: Professional certifications
- **Market**: Global
- **Month measured**: Aug 2026
- **LinkedIn Learning Share of Search**: 13.2%
- **Udemy Share of Search**: 80%

## Which is more popular in search, LinkedIn Learning or Udemy?

- In August 2026, Udemy had more branded searches than LinkedIn Learning among professional certifications worldwide. Udemy was estimated to have 4.1M branded searches compared to LinkedIn Learning’s 673K, and held an 80% Share of Search versus LinkedIn Learning’s 13.2%.
- Udemy was ahead of LinkedIn Learning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among professional certifications worldwide moved from 12.8% to 13.2%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, Udemy’s estimated Share of Search among professional certifications worldwide moved from 77.7% to 80%, and its estimated monthly branded searches moved from 5M to 4.1M.

## How did search popularity change for professional certifications worldwide in August 2026?

- In August 2026, LinkedIn Learning gained estimated Share of Search among professional certifications worldwide, from 11% to 13.2%.
- In August 2026, Udemy lost estimated Share of Search among professional certifications worldwide, from 82% to 80%.

## Month by month

| Month | LinkedIn Learning estimated searches | LinkedIn Learning Share of Search | LinkedIn Learning rank | Udemy estimated searches | Udemy Share of Search | Udemy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 12.8% | 2 | 5M | 77.7% | 1 |
| Nov 2025 | 673K | 10.7% | 2 | 5M | 79.8% | 1 |
| Dec 2025 | 673K | 12.8% | 2 | 4.1M | 77.7% | 1 |
| Jan 2026 | 673K | 10.8% | 2 | 5M | 80% | 1 |
| Feb 2026 | 673K | 12.5% | 2 | 4.1M | 75.9% | 1 |
| Mar 2026 | 823K | 14.9% | 2 | 4.1M | 73.9% | 1 |
| Apr 2026 | 673K | 13% | 2 | 4.1M | 78.9% | 1 |
| May 2026 | 673K | 13.1% | 2 | 4.1M | 79.6% | 1 |
| Jun 2026 | 673K | 13.1% | 2 | 4.1M | 79.4% | 1 |
| Jul 2026 | 550K | 11% | 2 | 4.1M | 82% | 1 |
| Aug 2026 | 673K | 13.2% | 2 | 4.1M | 80% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using LinkedIn Learning’s and Udemy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LinkedIn Learning**: Measured on the search term “linkedin learning”.
- **Udemy**: Measured on the search term “udemy”.

- [LinkedIn Learning profile](/demand/global-en/brands/linkedin-learning)
- [Udemy profile](/demand/global-en/brands/udemy)
- [All professional certifications worldwide](/demand/global-en/categories/professional-certifications): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, LinkedIn Learning or Udemy?

In August 2026, Udemy had more branded searches than LinkedIn Learning among professional certifications worldwide. Udemy was estimated to have 4.1M branded searches compared to LinkedIn Learning’s 673K, and held an 80% Share of Search versus LinkedIn Learning’s 13.2%.

## Cite this page

Brandwave. "LinkedIn Learning vs Udemy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/linkedin-learning-vs-udemy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/linkedin-learning-vs-udemy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.