---
title: "Lindt vs Nutella: Which is searched more?"
description: "Which is more popular in search, Lindt or Nutella? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lindt-vs-nutella"
publisher: "Brandwave"
---

# Lindt vs Nutella: Which is searched more?

Which is more popular in search, Lindt or Nutella? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate spreads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lindt and Nutella
- **Competitive set**: Chocolate spreads
- **Market**: Global
- **Month measured**: Aug 2026
- **Lindt Share of Search**: 17.6%
- **Nutella Share of Search**: 38.9%

## Which is more popular in search, Lindt or Nutella?

- In August 2026, Nutella had more branded searches than Lindt among chocolate spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Lindt’s 550K, and held a 38.9% Share of Search versus Lindt’s 17.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: Lindt took it in December 2025, Nutella took it in January 2026.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate spreads worldwide moved from 24% to 17.6%, and its estimated monthly branded searches moved from 823K to 550K.
- Across the 11 months ending August 2026, Nutella’s estimated Share of Search among chocolate spreads worldwide moved from 35.6% to 38.9%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for chocolate spreads worldwide in August 2026?

- In August 2026, Nutella gained estimated Share of Search among chocolate spreads worldwide, from 37.3% to 38.9%.
- In August 2026, Lindt lost estimated Share of Search among chocolate spreads worldwide, from 20.5% to 17.6%.

## Month by month

| Month | Lindt estimated searches | Lindt Share of Search | Lindt rank | Nutella estimated searches | Nutella Share of Search | Nutella rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 24% | 2 | 1.2M | 35.6% | 1 |
| Nov 2025 | 1.2M | 27.4% | 1 | 1.2M | 27.4% | 2 |
| Dec 2025 | 1.5M | 38.6% | 1 | 1M | 25.8% | 2 |
| Jan 2026 | 823K | 26.2% | 2 | 1M | 31.9% | 1 |
| Feb 2026 | 673K | 19.5% | 2 | 1.5M | 43.4% | 1 |
| Mar 2026 | 1.2M | 32% | 1 | 1.2M | 32% | 2 |
| Apr 2026 | 1M | 28.6% | 2 | 1.2M | 34.8% | 1 |
| May 2026 | 550K | 18.4% | 2 | 1.2M | 40.8% | 1 |
| Jun 2026 | 550K | 18% | 2 | 1.2M | 40% | 1 |
| Jul 2026 | 550K | 20.5% | 2 | 1M | 37.3% | 1 |
| Aug 2026 | 550K | 17.6% | 2 | 1.2M | 38.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lindt’s and Nutella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lindt**: Measured on the search term “lindt”.
- **Nutella**: Measured on the search term “nutella”.

- [Lindt profile](/demand/global-en/brands/lindt)
- [Nutella profile](/demand/global-en/brands/nutella)
- [All chocolate spreads worldwide](/demand/global-en/categories/chocolate-spreads): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lindt or Nutella?

In August 2026, Nutella had more branded searches than Lindt among chocolate spreads worldwide. Nutella was estimated to have 1.2M branded searches compared to Lindt’s 550K, and held a 38.9% Share of Search versus Lindt’s 17.6%.

## Cite this page

Brandwave. "Lindt vs Nutella: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lindt-vs-nutella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lindt-vs-nutella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.