--- title: "Lillet vs Noilly Prat: Which is searched more?" description: "Is Lillet or Noilly Prat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vermouth brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lillet-vs-noilly-prat" publisher: "Brandwave" --- # Lillet vs Noilly Prat: Which is searched more? Is Lillet or Noilly Prat more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vermouth brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lillet and Noilly Prat - **Competitive set**: Vermouth brands - **Market**: Global - **Month measured**: Sep 2026 - **Lillet Share of Search**: 59.2% - **Noilly Prat Share of Search**: 14.5% ## Is Lillet or Noilly Prat more popular in search? - In September 2026, Lillet had more branded searches than Noilly Prat among vermouth brands worldwide. Lillet had about 135,000 branded searches, while Noilly Prat had 33,100. Lillet made up 59.2% of all vermouth brand searches we track, and Noilly Prat accounted for 14.5%. - Lillet was ahead of Noilly Prat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lillet’s share of searches among vermouth brands worldwide moved from 65.6% to 59.2%, and its estimated monthly branded searches moved from 201K to 135K. - Across the 12 months ending September 2026, Noilly Prat’s share of searches among vermouth brands worldwide moved from 13.2% to 14.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top vermouth brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Noilly Prat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lillet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Noilly Prat was listed before Lillet in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carpano | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cocchi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dolin | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Martini | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Noilly Prat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Cinzano | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Lillet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about vermouth brands - Asked ChatGPT "Which vermouth should I buy?": 1. Dolin, 2. Cocchi, 3. Carpano, 4. Martini - Asked ChatGPT "What are the best vermouth brands?": 1. Carpano, 2. Dolin, 3. Cocchi, 4. Noilly Prat, 5. Martini, 6. Cinzano - Asked ChatGPT "What's the best sweet vermouth for a Negroni?": 1. Cocchi, 2. Carpano, 3. Dolin - Searched Google, AI Overview "sweet vermouth": 1. Carpano, 2. Cocchi, 3. Martini, 4. Dolin - Searched Google, AI Overview "vermouth brands": 1. Martini, 2. Noilly Prat, 3. Carpano, 4. Cocchi, 5. Dolin, 6. Cinzano, 7. Lillet Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for vermouth brands worldwide in September 2026? - In September 2026, Noilly Prat gained share of searches among vermouth brands worldwide, from 11.1% to 14.5%. - In September 2026, Lillet lost share of searches among vermouth brands worldwide, from 67.2% to 59.2%. ## Month by month | Month | Lillet estimated searches | Lillet Share of Search | Lillet rank | Noilly Prat estimated searches | Noilly Prat Share of Search | Noilly Prat rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 65.6% | 1 | 40.5K | 13.2% | 2 | | Nov 2025 | 201K | 63.2% | 1 | 49.5K | 15.6% | 2 | | Dec 2025 | 301K | 64.5% | 1 | 74K | 15.9% | 2 | | Jan 2026 | 201K | 65% | 1 | 40.5K | 13.1% | 2 | | Feb 2026 | 165K | 64.3% | 1 | 33.1K | 12.9% | 2 | | Mar 2026 | 165K | 62.2% | 1 | 40.5K | 15.3% | 2 | | Apr 2026 | 201K | 67.6% | 1 | 33.1K | 11.1% | 2 | | May 2026 | 246K | 70.9% | 1 | 33.1K | 9.5% | 2 | | Jun 2026 | 201K | 68.7% | 1 | 27.1K | 9.3% | 2 | | Jul 2026 | 246K | 72.8% | 1 | 33.1K | 9.8% | 2 | | Aug 2026 | 201K | 67.2% | 1 | 33.1K | 11.1% | 2 | | Sep 2026 | 135K | 59.2% | 1 | 33.1K | 14.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lillet’s and Noilly Prat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lillet**: Measured on the search term “lillet”. - **Noilly Prat**: Measured on the search term “noilly prat”. - [Lillet profile](/demand/global-en/brands/lillet) - [Noilly Prat profile](/demand/global-en/brands/noilly-prat) - [All vermouth brands worldwide](/demand/global-en/categories/vermouth-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lillet or Noilly Prat more popular in search? In September 2026, Lillet had more branded searches than Noilly Prat among vermouth brands worldwide. Lillet had about 135,000 branded searches, while Noilly Prat had 33,100. Lillet made up 59.2% of all vermouth brand searches we track, and Noilly Prat accounted for 14.5%. ## Cite this page Brandwave. "Lillet vs Noilly Prat: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lillet-vs-noilly-prat This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lillet-vs-noilly-prat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.