---
title: "Lightspeed vs Square: Which is more popular by branded search?"
description: "Which is more popular in search, Lightspeed or Square? Compare estimated monthly branded-search demand and Share of Search inside the Retail and hospitality POS systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lightspeed-vs-square"
publisher: "Brandwave"
---

# Lightspeed vs Square: Which is more popular by branded search?

Which is more popular in search, Lightspeed or Square? Compare estimated monthly branded-search demand and Share of Search inside the Retail and hospitality POS systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lightspeed and Square
- **Competitive set**: Retail and hospitality POS systems
- **Market**: Global
- **Month measured**: Aug 2026
- **Lightspeed Share of Search**: 0.74%
- **Square Share of Search**: 2.7%

## Which is more popular in search, Lightspeed or Square?

- In August 2026, Square had more branded searches than Lightspeed among retail and hospitality POS systems worldwide. Square was estimated to have 151K branded searches compared to Lightspeed’s 41.6K, and held a 2.7% Share of Search versus Lightspeed’s 0.74%.
- Square was ahead of Lightspeed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lightspeed’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 0.88% to 0.74%, and its estimated monthly branded searches moved from 49.4K to 41.6K.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 2% to 2.7%, and its estimated monthly branded searches moved from 114K to 151K.

## How did search popularity change for retail and hospitality POS systems worldwide in August 2026?

- In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.
- Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

## Month by month

| Month | Lightspeed estimated searches | Lightspeed Share of Search | Lightspeed rank | Square estimated searches | Square Share of Search | Square rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.4K | 0.88% | 6 | 114K | 2% | 3 |
| Nov 2025 | 44.1K | 0.79% | 6 | 107K | 1.9% | 3 |
| Dec 2025 | 36.6K | 0.66% | 6 | 95.9K | 1.7% | 3 |
| Jan 2026 | 42.9K | 0.76% | 6 | 121K | 2.2% | 3 |
| Feb 2026 | 42.5K | 0.75% | 6 | 133K | 2.4% | 3 |
| Mar 2026 | 51.7K | 0.9% | 6 | 165K | 2.9% | 3 |
| Apr 2026 | 47K | 0.82% | 6 | 173K | 3% | 3 |
| May 2026 | 45.9K | 0.79% | 6 | 206K | 3.6% | 3 |
| Jun 2026 | 39.3K | 0.68% | 6 | 212K | 3.7% | 3 |
| Jul 2026 | 37.6K | 0.66% | 6 | 182K | 3.2% | 3 |
| Aug 2026 | 41.6K | 0.74% | 6 | 151K | 2.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lightspeed’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lightspeed**: Measured on the search terms “download lightspeed pos”, “how much does lightspeed pos cost”, “kounta”, “kounta lightspeed”, “lightspeed commerce”, “lightspeed epos”, “lightspeed epos system”, “lightspeed hospitality”, “lightspeed hq”, “lightspeed kounta”, “lightspeed point of sale”, “lightspeed point of sale system”, “lightspeed pos”, “lightspeed pos app”, “lightspeed pos cost”, “lightspeed pos credit card processing”, “lightspeed pos demo”, “lightspeed pos download”, “lightspeed pos ecommerce”, “lightspeed pos for restaurants”, “lightspeed pos gift cards”, “lightspeed pos hardware”, “lightspeed pos inventory”, “lightspeed pos inventory management”, “lightspeed pos ipad”, “lightspeed pos price”, “lightspeed pos pricing”, “lightspeed pos restaurant”, “lightspeed pos retail”, “lightspeed pos software”, “lightspeed pos system”, “lightspeed pos system price”, “lightspeed pos terminal”, “lightspeed pos website”, “lightspeed restaurant”, “lightspeed restaurant app”, “lightspeed restaurant pos”, “lightspeed restaurant pos app”, “lightspeed restaurant pos system”, “lightspeed retail”, “lightspeed retail app”, “lightspeed retail point of sale”, “lightspeed retail pos”, “lightspeed retail pos app”, “lightspeed retail pos system”, “lightspeed retail pricing”, “lightspeed retail r”, “lightspeed retail r-series”, “lightspeed retail x”, “lightspeed retail x series”, “lightspeed vend”, “pos lightspeed”, “pos vend”, “restaurant lightspeed”, “retail lightspeed”, “vend by lightspeed”, “vend hq”, “vend lightspeed”, “vend pos”, “vend pos app”, “vend pos nz”, “vend pos pricing”, “vend pos software”, “vend pos system”, “vend retail”, “vend software” and “vendhq lightspeed”, summed into one figure.
- **Square**: Measured on the search terms “buy square pos”, “cash drawer for square terminal”, “cost of square pos”, “download square pos app”, “free square pos”, “free square pos system”, “handheld square terminal”, “ipad for square pos”, “ipad square pos”, “mobile pos square”, “new square pos”, “pos square”, “pos square app”, “pos square register”, “pos square stand”, “pos square system”, “pos square terminal”, “printer for square pos”, “restaurant square pos”, “retail pos square”, “square app pos”, “square for restaurants pos”, “square for retail plus”, “square for retail plus pricing”, “square for retail pos”, “square kds app”, “square kds pricing”, “square point of sale”, “square point of sale app”, “square point of sale app download”, “square point of sale app for android”, “square point of sale card reader”, “square point of sale cost”, “square point of sale device”, “square point of sale equipment”, “square point of sale for android”, “square point of sale for restaurants”, “square point of sale ipad”, “square point of sale machine”, “square point of sale payment”, “square point of sale pos”, “square point of sale pricing”, “square point of sale printer”, “square point of sale reader”, “square point of sale register”, “square point of sale stand”, “square point of sale system”, “square point of sale terminal”, “square point of sales app”, “square pos”, “square pos account”, “square pos app”, “square pos app android”, “square pos app download”, “square pos app for android”, “square pos app for iphone”, “square pos app for windows”, “square pos apps”, “square pos card reader”, “square pos cash drawer”, “square pos cash register”, “square pos charges”, “square pos company”, “square pos cost”, “square pos device”, “square pos devices”, “square pos download”, “square pos equipment”, “square pos fees”, “square pos for android”, “square pos for bars”, “square pos for food trucks”, “square pos for ipad”, “square pos for iphone”, “square pos for mac”, “square pos for nonprofits”, “square pos for restaurant”, “square pos for restaurants”, “square pos for retail”, “square pos for small business”, “square pos for windows”, “square pos free”, “square pos handheld”, “square pos hardware”, “square pos inventory”, “square pos ipad”, “square pos ipad stand”, “square pos iphone”, “square pos kds”, “square pos kit”, “square pos machine”, “square pos mobile”, “square pos online”, “square pos pc”, “square pos plans”, “square pos price”, “square pos pricing”, “square pos printer”, “square pos products”, “square pos purchase”, “square pos reader”, “square pos receipt”, “square pos receipt printer”, “square pos restaurant”, “square pos retail”, “square pos scanner”, “square pos screen”, “square pos software”, “square pos solutions”, “square pos stand”, “square pos system”, “square pos system cost”, “square pos system for food truck”, “square pos system for restaurant”, “square pos system for restaurants”, “square pos system for retail”, “square pos system for small business”, “square pos system ipad”, “square pos system price”, “square pos system restaurant”, “square pos systems”, “square pos systems for restaurants”, “square pos systems for retail”, “square pos tablet”, “square pos terminal”, “square pos terminals”, “square pos website”, “square pos with cash drawer”, “square reader for ipad”, “square reader point of sale”, “square reader pos”, “square reader pos system”, “square register cash drawer”, “square register ipad”, “square register point of sale system”, “square register pos system”, “square register receipt printer”, “square register system”, “square terminal cash drawer”, “square terminal ipad”, “square terminal pos”, “square terminal pos system”, “square terminal receipt printer”, “square up pos”, “square up pos for restaurants”, “square up pos system”, “the square pos” and “the square pos system”, summed into one figure.

- [Lightspeed profile](/demand/global-en/brands/lightspeed)
- [Square profile](/demand/global-en/brands/square)
- [All retail and hospitality POS systems worldwide](/demand/global-en/categories/retail-and-hospitality-pos-systems): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lightspeed or Square?

In August 2026, Square had more branded searches than Lightspeed among retail and hospitality POS systems worldwide. Square was estimated to have 151K branded searches compared to Lightspeed’s 41.6K, and held a 2.7% Share of Search versus Lightspeed’s 0.74%.

## Cite this page

Brandwave. "Lightspeed vs Square: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/lightspeed-vs-square

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