--- title: "LIFX vs WiZ: Which is searched more?" description: "Is LIFX or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lifx-vs-wiz-lights" publisher: "Brandwave" --- # LIFX vs WiZ: Which is searched more? Is LIFX or WiZ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LIFX and WiZ - **Competitive set**: Smart lighting brands - **Market**: Global - **Month measured**: Sep 2026 - **LIFX Share of Search**: 0.33% - **WiZ Share of Search**: 0.12% ## Is LIFX or WiZ more popular in search? - In September 2026, LIFX had more branded searches than WiZ among smart lighting brands worldwide. LIFX had about 22,000 branded searches, while WiZ had 8,100. LIFX made up 0.33% of all smart lighting brand searches we track, and WiZ accounted for 0.12%. - LIFX was ahead of WiZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches moved from 27.6K to 22K. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands worldwide moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WiZ was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LIFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WiZ was listed before LIFX in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Govee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | LIFX | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Wyze | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy?": 1. Philips Hue, 2. Govee, 3. Nanoleaf, 4. WiZ - Asked ChatGPT "What are the best smart lighting brands?": 1. Philips Hue, 2. Govee, 3. LIFX, 4. Nanoleaf, 5. WiZ - Asked ChatGPT "What's the best smart lighting brand for a whole house?": 1. Philips Hue, 2. LIFX, 3. Govee - Searched Google, AI Overview "smart lights for home": 1. WiZ, 2. Philips Hue, 3. Govee - Searched Google, AI Overview "smart home lighting": 1. WiZ, 2. Philips Hue, 3. Govee Not named in any answer: Wyze. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for smart lighting brands worldwide in September 2026? - Estimated monthly branded searches for LIFX worldwide fell 20.3% over 12 measured months, from 27.6K to 22K in September 2026. - Estimated monthly branded searches for WiZ worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | LIFX estimated searches | LIFX Share of Search | LIFX rank | WiZ estimated searches | WiZ Share of Search | WiZ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.6K | 0.41% | 4 | 9.9K | 0.15% | 5 | | Nov 2025 | 32.8K | 0.46% | 4 | 9.9K | 0.14% | 5 | | Dec 2025 | 27.9K | 0.41% | 4 | 9.9K | 0.14% | 5 | | Jan 2026 | 32.8K | 0.4% | 4 | 9.9K | 0.12% | 5 | | Feb 2026 | 21.9K | 0.33% | 4 | 6.6K | 0.1% | 5 | | Mar 2026 | 22.6K | 0.28% | 4 | 8.1K | 0.1% | 5 | | Apr 2026 | 22K | 0.28% | 4 | 6.6K | 0.08% | 5 | | May 2026 | 21.9K | 0.28% | 4 | 6.6K | 0.08% | 5 | | Jun 2026 | 18.7K | 0.29% | 4 | 6.6K | 0.1% | 5 | | Jul 2026 | 18.7K | 0.35% | 4 | 6.6K | 0.12% | 5 | | Aug 2026 | 22K | 0.34% | 4 | 8.1K | 0.12% | 5 | | Sep 2026 | 22K | 0.33% | 4 | 8.1K | 0.12% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using LIFX’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LIFX**: Measured on the search terms “lifx”, “lifx bulb” and “lifx light strip”, summed into one figure. - **WiZ**: Measured on the search terms “wiz light” and “wizlighting”, summed into one figure. - [LIFX profile](/demand/global-en/brands/lifx) - [WiZ profile](/demand/global-en/brands/wiz-lights) - [All smart lighting brands worldwide](/demand/global-en/categories/smart-lighting-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LIFX or WiZ more popular in search? In September 2026, LIFX had more branded searches than WiZ among smart lighting brands worldwide. LIFX had about 22,000 branded searches, while WiZ had 8,100. LIFX made up 0.33% of all smart lighting brand searches we track, and WiZ accounted for 0.12%. ## Cite this page Brandwave. "LIFX vs WiZ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifx-vs-wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifx-vs-wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.