--- title: "LIFX vs TP-Link: Which is more popular?" description: "Is LIFX or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/lifx-vs-tp-link" publisher: "Brandwave" --- # LIFX vs TP-Link: Which is more popular? Is LIFX or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smart lighting brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LIFX and TP-Link - **Competitive set**: Smart lighting brands - **Market**: Global - **Month measured**: Oct 2026 - **LIFX Share of Search**: 3.9% - **TP-Link Share of Search**: 0.25% ## Is LIFX or TP-Link more popular in search? - In October 2026, LIFX had more branded searches than TP-Link among smart lighting brands worldwide. LIFX had about 22,700 branded searches, while TP-Link had 1,470. LIFX made up 3.9% of all smart lighting brand searches we track, and TP-Link accounted for 0.25%. - LIFX was ahead of TP-Link in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, LIFX’s share of searches among smart lighting brands worldwide moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 32.8K to 22.7K. - Across the 12 months ending October 2026, TP-Link’s share of searches among smart lighting brands worldwide moved from 0.19% to 0.25%, and its estimated monthly branded searches moved from 1.9K to 1.5K. ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. LIFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. LIFX and TP-Link were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Govee | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WiZ | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TP-Link | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | LIFX | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Nanoleaf | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wyze | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy?": 1. Philips Hue, 2. Govee, 3. Nanoleaf, 4. WiZ - Asked ChatGPT "What are the best smart lighting brands?": 1. Philips Hue, 2. Govee, 3. LIFX, 4. Nanoleaf, 5. TP-Link, 6. WiZ - Asked ChatGPT "What's the best smart lighting brand for a whole house?": 1. Philips Hue, 2. LIFX, 3. Govee - Searched Google, AI Overview "smart lights for home": 1. WiZ, 2. TP-Link, 3. Philips Hue, 4. Govee - Searched Google, AI Overview "smart home lighting": 1. WiZ, 2. TP-Link, 3. Philips Hue, 4. Govee Not named in any answer: Kasa and Wyze. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for smart lighting brands worldwide in October 2026? - Estimated monthly branded searches for LIFX worldwide fell 30.8% over 12 measured months, from 32.8K to 22.7K in October 2026. - Estimated monthly branded searches for TP-Link worldwide fell 23.4% over 12 measured months, from 1.9K to 1.5K in October 2026. ## How has branded search for LIFX and TP-Link changed worldwide over the last 12 months? | Month | LIFX estimated searches | LIFX Share of Search | LIFX rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 32.8K | 3.2% | 3 | 1.9K | 0.19% | 7 | | Dec 2025 | 27.9K | 3.8% | 3 | 1.9K | 0.26% | 7 | | Jan 2026 | 32.8K | 4.6% | 3 | 1.9K | 0.26% | 7 | | Feb 2026 | 21.9K | 4.6% | 3 | 1.2K | 0.25% | 7 | | Mar 2026 | 22.6K | 4.6% | 3 | 1.6K | 0.32% | 7 | | Apr 2026 | 22K | 5.4% | 3 | 1.2K | 0.28% | 7 | | May 2026 | 21.9K | 5.3% | 3 | 1.2K | 0.28% | 7 | | Jun 2026 | 18.7K | 4.5% | 3 | 1.1K | 0.28% | 7 | | Jul 2026 | 18.7K | 4.5% | 3 | 1.2K | 0.28% | 7 | | Aug 2026 | 22K | 5.2% | 3 | 1.2K | 0.28% | 7 | | Sep 2026 | 22K | 4.4% | 3 | 1.2K | 0.23% | 7 | | Oct 2026 | 22.7K | 3.9% | 3 | 1.5K | 0.25% | 7 | ## How are LIFX’s and TP-Link’s branded searches counted? Brandwave collects information about searches that people make online using LIFX’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LIFX**: Measured on the search terms “lifx”, “lifx bulb” and “lifx light strip”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link smart bulb” and “tp link smart light”, summed into one figure. - [LIFX profile](/demand/global-en/brands/lifx) - [TP-Link profile](/demand/global-en/brands/tp-link) - [All smart lighting brands worldwide](/demand/global-en/categories/smart-lighting-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LIFX or TP-Link more popular in search? In October 2026, LIFX had more branded searches than TP-Link among smart lighting brands worldwide. LIFX had about 22,700 branded searches, while TP-Link had 1,470. LIFX made up 3.9% of all smart lighting brand searches we track, and TP-Link accounted for 0.25%. ## Cite this page Brandwave. "LIFX vs TP-Link: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/lifx-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifx-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.