---
title: "Lifetime vs Rubbermaid: Which is searched more?"
description: "Which is more popular in search, Lifetime or Rubbermaid? Compare estimated monthly branded-search demand and Share of Search inside the Storage shed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/lifetime-vs-rubbermaid"
publisher: "Brandwave"
---

# Lifetime vs Rubbermaid: Which is searched more?

Which is more popular in search, Lifetime or Rubbermaid? Compare estimated monthly branded-search demand and Share of Search inside the Storage shed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lifetime and Rubbermaid
- **Competitive set**: Storage shed brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Lifetime Share of Search**: <0.01%
- **Rubbermaid Share of Search**: 40.6%

## Which is more popular in search, Lifetime or Rubbermaid?

- In August 2026, Rubbermaid had more branded searches than Lifetime among storage shed brands worldwide. Rubbermaid was estimated to have 60.5K branded searches compared to Lifetime’s 10, and held a 40.6% Share of Search versus Lifetime’s <0.01%.
- Rubbermaid was ahead of Lifetime in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among storage shed brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among storage shed brands worldwide moved from 44.5% to 40.6%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for storage shed brands worldwide in August 2026?

- In August 2026, Rubbermaid gained estimated Share of Search among storage shed brands worldwide, from 35.2% to 40.6%.

## Month by month

| Month | Lifetime estimated searches | Lifetime Share of Search | Lifetime rank | Rubbermaid estimated searches | Rubbermaid Share of Search | Rubbermaid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | <0.01% | 5 | 60.5K | 44.5% | 2 |
| Nov 2025 | 10 | <0.01% | 5 | 60.5K | 45.2% | 2 |
| Dec 2025 | 10 | <0.01% | 5 | 60.5K | 49.5% | 1 |
| Jan 2026 | 10 | <0.01% | 5 | 60.5K | 45.2% | 2 |
| Feb 2026 | 10 | <0.01% | 5 | 49.5K | 40.3% | 2 |
| Mar 2026 | 20 | 0.01% | 5 | 60.5K | 35.9% | 2 |
| Apr 2026 | 10 | <0.01% | 5 | 60.5K | 31.6% | 2 |
| May 2026 | 20 | 0.01% | 5 | 60.5K | 31.7% | 2 |
| Jun 2026 | 30 | 0.02% | 5 | 49.5K | 30.8% | 2 |
| Jul 2026 | 20 | 0.01% | 5 | 49.5K | 35.2% | 2 |
| Aug 2026 | 10 | <0.01% | 5 | 60.5K | 40.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lifetime’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lifetime**: Measured on the search term “lifetime.co.nz”.
- **Rubbermaid**: Measured on the search term “rubbermaid”.

- [Lifetime profile](/demand/global-en/brands/lifetime)
- [Rubbermaid profile](/demand/global-en/brands/rubbermaid)
- [All storage shed brands worldwide](/demand/global-en/categories/storage-shed-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lifetime or Rubbermaid?

In August 2026, Rubbermaid had more branded searches than Lifetime among storage shed brands worldwide. Rubbermaid was estimated to have 60.5K branded searches compared to Lifetime’s 10, and held a 40.6% Share of Search versus Lifetime’s <0.01%.

## Cite this page

Brandwave. "Lifetime vs Rubbermaid: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/lifetime-vs-rubbermaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/lifetime-vs-rubbermaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.